Webinar

Facebook to Hold Webinar Discussing How Developers Can Migrate to Facebook Credits

by M. Dorn on April 12, 2011 · 0 comments

Tomorrow, April 12th at 11am PST, Facebook will stream a webinar explaining why developers should migrate to Facebook Credits as their payment method, and featuring a technical demo of how to handle the migration. For those few developer who are not familiar, Facebook is requiring all apps using paid currency to make Credits the exclusive option by July 1st, 2011. As the event tomorrow shows, the company is trying to get as many developers as possible to migrate early to ensure a smooth transition this summer.

Migrating to Facebook Credits for Developers will air on the Facebook Live Page, and then be archived on the Page for future viewing. Developers can submit questions to the webinar’s Facebook Event ahead of time, or use the Livestream-powered app’s question interface to pose questions during the session.

Facebook announced in January that developers would have to migrate to Credits as their exclusive payment platform by July. 22 of the top 25 game developers have already migrated, including Zynga, Disney/Playdom, and EA/Playfish. To encourage hold-outs concerned with the 30% cost, Facebook launched a page of statistics and testimonials recently that touts increased revenue and decreased costs as reasons why the migration will be good for developers. Facebook also announced a new set of rules surrounding in-game offers and rewards that will go into effect alongside the migration.

Developers who use use Facebook Credits as their premium in-game currency rather than requiring users to buy proprietary premium in-game currency with Credits can access a number of special incentives including Frictionless Payments, Buy With Friends, and the getBalance API. These allow developers to earn more money through quick, small transactions and group deals for virtual goods, as well as learn how many Credits a user currently has in the account.

Navigating these rules and incentives can be tricky, so rather than wait until the deadline when delays can cost developers money, Facebook is seeking to address questions now. By signing major developers early and assisting attentive developers with this “Migrating to Facebook Credits for Developers” webinar, Facebook should receive fewer frantic support emails or claims of negligence come late June.


Source: Inside Facebook

Facebook to Hold Webinar Discussing How Developers Can Migrate to Facebook Credits

by M. Dorn on April 11, 2011 · 0 comments

Tomorrow, April 12th at 11am PST, Facebook will stream a webinar explaining why developers should migrate to Facebook Credits as their payment method, and featuring a technical demo of how to handle the migration. For those few developer who are not familiar, Facebook is requiring all apps using paid currency to make Credits the exclusive option by July 1st, 2011. As the event tomorrow shows, the company is trying to get as many developers as possible to migrate early to ensure a smooth transition this summer.

Migrating to Facebook Credits for Developers will air on the Facebook Live Page, and then be archived on the Page for future viewing. Developers can submit questions to the webinar’s Facebook Event ahead of time, or use the Livestream-powered app’s question interface to pose questions during the session.

Facebook announced in January that developers would have to migrate to Credits as their exclusive payment platform by July. 22 of the top 25 game developers have already migrated, including Zynga, Disney/Playdom, and EA/Playfish. To encourage hold-outs concerned with the 30% cost, Facebook launched a page of statistics and testimonials recently that touts increased revenue and decreased costs as reasons why the migration will be good for developers. Facebook also announced a new set of rules surrounding in-game offers and rewards that will go into effect alongside the migration.

Developers who use use Facebook Credits as their premium in-game currency rather than requiring users to buy proprietary premium in-game currency with Credits can access a number of special incentives including Frictionless Payments, Buy With Friends, and the getBalance API. These allow developers to earn more money through quick, small transactions and group deals for virtual goods, as well as learn how many Credits a user currently has in the account.

Navigating these rules and incentives can be tricky, so rather than wait until the deadline when delays can cost developers money, Facebook is seeking to address questions now. By signing major developers early and assisting attentive developers with this “Migrating to Facebook Credits for Developers” webinar, Facebook should receive fewer frantic support emails or claims of negligence come late June.


Source: Inside Social Games

Blog: eMarketer Webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers

by M. Dorn on February 7, 2011 · 0 comments

Please join us for this free webinar featuring eMarketer Principal Analyst Noah Elkin, and learn where marketers can find opportunities to reach the new breed of mobile consumer.

Speaker: Noah Elkin, [...]
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Facebook’s Webinar for Social Good Provides Nonprofits Tips

by M. Dorn on January 14, 2011 · 0 comments

Facebook livestreamed the Webinar for Social Good yesterday, aimed at helping non-profits and social good organizations get the most out of the platform. The webinar was hosted by Facebook’s Charles Porch, who works in consumer marketing for the company, and included three non-profit workers, and Facebook Pages associate Morin Oluwole, and featured Porch’s tips for non-profits using Facebook.

Non-profit participants included Esther Choi, deputy director of interactive marketing for UNICEF, Chelsea Bocci, community marketing director for Kiva and Carolee Hazard, founder of The 93 Dollar Club. The women answered questions from people watching the livestream and also gave their top three tips for successful Page marketing for non-profits. We’d written on this topic previously ourselves.

Here are some of the suggestions. When marketing on Facebook, incorporate fans who already created Pages or Groups into your official site. Include fans as much as possible in organizational activities, such as competitions and voting, diversity content between educational/inspiring content and promotional posts and don’t be afraid to experiment to see what works.

UNICEF’s Choi said her top three tips were: keep it real, keep it regulated (organized, planned) and keep it ROI-centric, meaning invest in your return, but also think about the long-term. Kiva’s Bocci repeated the need to balance promotional content with other types of information, involve fans in personal ways and respond to fan posts on the Page. Founder of The 93 Dollar Club Hazard said to always remember that powerful stories go a long way on Facebook, be authentic and true and don’t put out too much information.

Oluwole also gave tips and answered questions during the webinar before Porch gave his Top 10 tips.

These included create a voice, program your Page, use visuals, push information and also pull a response, highlight your supporters, engage with other groups to tap into their audiences, get creative with Facebook features such as Places, use Insights to get to know your fans and market your presence on Facebook. To access to the webinar visit Facebook Live.


Sara Inés Calderón Read more: Inside Facebook

Blog: eMarketer Webinar: Social Media Outlook for 2011

by M. Dorn on January 7, 2011 · 0 comments

Please join us for this free webinar featuring eMarketer Principal Analyst Debra Aho Williamson, who will highlight key social media trends for 2011 and provide a preview of eMarketer’s latest [...]
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Blog: eMarketer Webinar: Key Digital Trends for 2011

by M. Dorn on December 1, 2010 · 0 comments

Please join us for this free webinar featuring eMarketer Principal Analysts Noah Elkin, David Hallerman and Debra Aho Williamson.
     
Speakers: Noah Elkin, David Hallerman and Debra Aho Williamson
What: Key [...]
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