VIDEO

Report: Facebook Beats Twitter For Video Sharing

by M. Dorn on November 14, 2011 · 0 comments

The number of videos shared via Facebook in the third quarter blew away the corresponding totals for Twitter, according to the latest research from video analytics firm Ooyala.

According to a report by Ooyala, the gap between the two social networks was most prevalent in Taiwan, Italy, and Australia, while Twitter’s best showing was in Japan.

Other key findings from the Ooyala report include:

  • Tablet users watched videos for nearly 30 percent more viewing time per play than those who watched via desktop PCs, and completed watching twice as many videos.
  • Speaking of tablets, Apple’s iPad was absolutely dominant, accounting for 97 percent of all videos watched, with just three percent viewed via Android devices.
  • Video views tripled in the third quarter of 2011 on connected TV devices and game consoles compared with the previous quarter.
  • Viewers using connected TV devices and game consoles were more than twice as likely to complete watching a video than those using desktop PCs.

Ooyala concluded:

The final observation — and perhaps the most obvious — is that people are watching more and more online video. Simply put, we’re in the midst of a fundamental shift in how people everywhere watch TV, film, and video content.

This trend validates much of what we believed when we set out, nearly five years ago, to build the future of personalized media: Viewers want to watch what they want, when they want, and on whatever device they want. New challenges exist for video publishers, but potential audiences have never been bigger.




Source: All Facebook

Movies, TV, Sports, Music, Angry Birds, Video Chat and a Chinese Model on This Week’s Top 20 Growing Facebook Pages

by M. Dorn on October 5, 2011 · 0 comments

Television shows, music, games, Chinese models and video chat were among the Pages that gained the most new Likes in the past week. Some of these Pages, however, appear to have grown as a result of a Page consolidation, as they experienced the bulk of their growth — hundreds of thousands of Likes, in some cases — from one day to the next.

Pages on our list this week required 237,400 and 829,600 Likes to make the top 20 this week. We compile these lists with our PageData tool, which tracks Page growth across Facebook.

Name Likes Daily Growth Weekly Growth
1.  Back To the Future 832,128 +119 +829,577
2.  ?? Sonia Sui ????? 741,279 +358 +540,442
3.  Kendra 611,298 +580 +530,187
4.  Phineas y Ferb 2,471,254 +2,098 +476,770
5.  GO HABS GO 459,656 +26 +453,957
6.  Titanic 13,486,119 +57,296 +409,479
7.  Mission: Impossible 444,358 +98 +408,863
8.  facebook realesed the new Dislike Button™! Add it Now!! not a fake! 445,351 0 +333,025
9.  Poison 684,470 +572 +318,696
10.  Angry Birds 8,140,149 +44,291 +311,150
11.  ChatVibes 1,769,401 +43,097 +307,559
12.  Facebook 53,478,283 +40,856 +301,385
13.  Amelie 1,236,872 +1,616 +289,660
14.  UB40 (Official) 310,929 +45 +281,764
15.  FC Barcelona 20,989,306 +39,175 +268,611
16.  Vidivodo 449,262 +86 +268,310
17.  Harry Potter 35,252,637 +37,055 +264,201
18.  Leo Messi 25,449,686 +36,048 +249,046
19.  Music 28,388,613 +32,299 +237,895
20.  Cristiano Ronaldo 34,631,177 +34,950 +237,391

“Back To the Future” grew by 829,600 Likes to 832,100; this may be due in part to a recent surge in interest in the film as the shoes featured in it were released by Nike. “Titanic” grew by 409,500 Likes to 13.4 million, “Mission: Impossible” grew by 408,900 Likes to 444,400 Likes in a seemingly huge Page consolidation, although the Page has also been promoting the upcoming installment of the series,which may have encouraged more fans to join. “Amelie” grew by 289,700 Likes to 1.2 million. Then “Harry Potter” grew by 264,200 Likes to 35.2 million, partly by heavily promoting the November release of the pack of films.

TV shows included “Kendra“, which grew by 530,200 Likes to 611,300, and “ Phineas y Ferb,” the Latin America version of the show, which grew by 476,800 Likes to 2.4 million. Both of these experienced the bulk of their growth in huge jumps. Music Pages included Poison with 318,700 Likes to 684,500 in an apparent consolidation. The UB40 (Official) Page grew by 281,800 Likes to 310,900, also a huge jump. Finally the Wikipedia Music grew by 237,900 to 28.3 million.

Sports Pages on our list were mostly football (soccer), but there was also a hockey Page. GO HABS GO is a hockey team that grew most of its 459,700 Likes, 454,000, in a huge jump last week. Then FC Barcelona grew by 268,600 Likes to 20.9 million, Leo Messi grew by 249,000 Likes to 25.4 million and finally Cristiano Ronaldo by 237,400 Likes to 34.6 million.

The rest of the list included Chinese model  ?? Sonia Sui ?????, who went from 540,400 Likes to 741,300 with a big jump last week. The Facebook realesed the new Dislike Button™! Add it Now!! not a fake! grew by 333,000 Likes to 445,400 (even though Page lies, as the functionality is not something that Facebook actually offers). Angry Birds grew by 311,200 Likes to 8.1 million. Video chat app ChatVibes grew by 307,600 Likes to 1.7 million. Facebook’s Page grew by 301,400 Likes to 53.4 million. Finally, another video chat app saw a huge jump, Vidivodo, with 268,300 Likes to 449,300 Likes.


Source: Inside Facebook

Ooyala Social: A Quality Customizable Platform for Selling, Renting, and Sharing Video Through Facebook

by M. Dorn on September 17, 2011 · 0 comments

Online video technology developer Ooyala this week announced its new customizable platform for content owners that want to rent and sell video via Facebook applications. Ooyala Social is just that, with a wide variety of viral and engagement features licensees can include such as live chat, sharing of video clips that can be watched in the news feed,

Ooyala Social is the most engaging social video experience we’ve seen yet. With an inclusive set of payment options including Facebook Credits, PayPal, Credit Cards, and mobile, it could help video content owners turn their Facebook presences into new revenue streams.

We reviewed Miramax’s implementation of Ooyala Social last month. Its ability to let users choose from a variety of different films to rent made it more useful to TV and film studios then Milyoni’s Social Theater app. However, it lacked some important social and viral features found in Milyoni’s app. It turns out, though, that Miramax had simply opted for a more stripped down experience, and that the Ooyala platform it was built off of supports many more social features.

With Ooyala Social, video content owners can allow users to:

  • Rent videos for a limited time
  • Buy videos, which are then stored online and can be accessed at any time
  • Subscribe to an updating series of videos
  • Share with friends through Facebook social plugins
  • Select between high-definition and standard video quality
  • Live chat with other viewers
  • Purchase and gift a film to friends
  • Leave timed comments
  • Watch simultaneously and chat with a specific set of friends by distributing a unique URL
  • Begin watching the film on one device or social platform and resume playback from a different device or platform
  • Receive recommendations on what to watch based on their interests
  • View an activity feed of what friends have watched and shared
  • Share video clips that are viewable in-line from the news feed (requires custom Ooyala development)

Licensees are charged by Ooyala on a software-as-a-service reoccurring payment model. Clients can also pay extra for Ooyala’s client services group to do custom integrations and offer even more compelling experiences, such as the ability to share scenes that can be watched from the news feed.

On top of in-app purchases, clients can earn money by serving in-app ad campaigns. Clients can also drive sharing of their app by only showing video once a certain threshold of users are present in what approximates a group buying model.

Nick Edwards of Ooyala tells us he believe multi-title video distribution apps provide a better experience than single title apps because they offer users a higher chance of discovering and paying for content they didn’t know about before. He also thinks they could be a powerful way for television networks to “reach a whole new target demographic in a different geography where they don’t have the right to distribute through terrestrial television.” For example, a British network could reach ex-pats and other fans in the US through Ooyala Social.

Facebook currently only requires game developers to use Facebook Credits that include a 30% tax. But as Facebook apps such as Ooyala Social begin processing significant volumes of purchases, Facebook may need to establish its virtual currency as the exclusive payment method for apps too so it can take a cut.


Source: Inside Facebook

School, Video, Dating, Quizzes, Pages and More on This Week’s Top 20 Emerging Facebook Apps by MAU

by M. Dorn on September 9, 2011 · 0 comments

A Connect school application topped our list of Facebook apps growing by monthly active users, followed by a Turkish video app, a few dating apps, friend quizzes, and Page tab apps. The apps on our list grew from between 95,700 and 262,400 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook. We define “emerging” applications as those that ended with between 100,000 and 1 million MAU in the past week.

Top Gainers This Week

Name MAU Gain Gain,%
1.  schoolFeed 717,640 +262,440 +58%
2.  VideoPro 475,242 +241,561 +103%
3.  FantaBook 428,054 +210,121 +96%
4.  Fbp 679,620 +190,020 +39%
5.  How Attractive Are You? 290,527 +187,810 +183%
6.  World Poker Club 534,104 +182,957 +52%
7.  ! Make Luv 2 me ! 722,045 +169,162 +31%
8.  Fluffy Birds Flash 739,370 +150,670 +26%
9.  Sunny Town 288,685 +150,632 +109%
10.  21??? 406,045 +142,585 +54%
11.  ????? 565,640 +131,538 +30%
12.  Bolesna prawda 986,387 +123,508 +14%
13.  Greeting Cards 558,060 +116,767 +26%
14.  Adventure Slots 436,034 +114,879 +36%
15.  BringIt 257,650 +113,901 +79%
16.  GameShow Slot Machines 501,414 +103,239 +26%
17.  Medidor de Amizade! 534,109 +101,181 +23%
18.  O-Meter App Factory 890,122 +99,820 +13%
19.  Hike FREE Tab Builder for Pages: New Static FBML 579,628 +96,008 +20%
20.  Buzz Creator 776,052 +95,684 +14%

SchoolFeed grew by 262,400 MAU this week; it’s a Connect app that creates a social network for your high school, synchronizing with your Facebook profile, and so your Facebook friends show up in your feed. Then the Turkish video app, VideoPro grew by 241,600 MAU; the app allows users to view, share, Like and comment on videos.

There were a few dating apps, too. Fbp is an app growing mostly in Italy by 190,000 MAU and ! Make Luv 2 me ! by 169,200 MAU; the app boasts it is a “fun sexy and naughty game” and seems a bit raunchy. How Attractive Are You? is an app that grew by 187,800 MAU and publishes an “attractiveness” score to the feed. Then there was an interesting Connect app, Greeting Cards with 116,800 MAU this week that asks users to send all their friends a birthday card on their birthday, then takes you to a website to make other selections.

Quiz apps this week. 21??? with 142,600 MAU, Bolesna prawda with 123,500 MAU, Medidor de Amizade! with 101,200 MAU and O-Meter App Factory with 99,800 MAU. These apps basically ask you questions about your friends, then publish stories either to your feed or to the Wall of your friend. Then there were two Page tool apps, Hike FREE Tab Builder for Pages: New Static FBML with 96,000 MAU this week and Buzz Creator with 95,700 MAU, billing itself as an affordable series of self-service apps for Pages.

All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.


Source: Inside Facebook

Updates to photo and video permissions

by M. Dorn on August 29, 2011 · 0 comments

Today we announced several improvements that make it easier for users to understand who can see photos, tags, posts, and other content across Facebook.

As part of this, we have made a few minor updates to Facebook Platform. These changes will not break your app and do not require any immediate code modifications. They are:

  • The user_photos permission now grants you access to the photos that the user has been tagged in (previously granted with the user_photo_video_tags permission)
  • The user_videos permission now grants you access to the videos that the user has been tagged in (previously granted with the user_photo_video_tags permission)
  • The user_photo_video_tags permission will be deprecated after 90 days on Tuesday, November 22. Until then, requesting this permission will translate to requesting both the user_photos and user_videos permissions.

We have updated our Roadmap to reflect deprecating the user_photo_video_tags permission.

Please let us know if you have any questions in the Comments below.

Source: Facebook Developer Blog

Facebook Roundup: Photo Apps, Video, Movies, AT&T, Pageviews, Places, Credits, Growth and More

by M. Dorn on August 27, 2011 · 0 comments

UK Won’t Ban Facebook – Facebook, Twitter and Research In Motion met with United Kingdom officials Thursday regarding the social networks’ role in summer riots there. The government ended up not moving to restrict access to the social networks in emergencies such as riots.

Facebook Takes Third Spot for Video – Facebook becomes the third largest video site on the Internet, comScore reported. That is 51.5 million people who watched videos on the platform in July.

AT&T to Discontinue Facebook Phone – AT&T is reportedly set to drop its “Facebook phone” called the Status, according to TechCrunch.

Places More Popular Than Foursquare – London developer Golden Gekko reports its clients report much more Facebook check-ins than Foursquare in Europe. Magnus Jern reported that the ratio ranged from 5-10 to 1. However, the future of the service is unclear.

Facebook Hit 1 Trillion Pageviews - Facebook surpassed 1 trillion pageviews according to Google’s Ad Planner tool, although comScore says otherwise.

Facebook Mobile App to Offer Photo Filters - Facebook looks to be competing with Instagram’s classy mobile app by offering almost a dozen photo filters to its mobile own application — following Facebook’s attempt to buy the startup, according to The New York Times. News of the feature first leaked out in June.

Recapping Facebook’s Bug Bounty – Neal Poole did a basic rundown of Facebook’s Security Bug Bounty program, which included information about multi-line JavaScript URI, redirects preserving fragment portions of URLs, XSS filters and more.

Facebook Wraps Up Farm Bureau Dispute – Facebook and the Farm Bureau had a dispute over Facebook trademarking “FB,” but it seems like the lawsuit is set to be wrapped up.

Milyoni Chart for Credits – Milyoni created a nice chart and whitepaper that includes ways that Facebook Credits can, and cannot, be used.

Facebook to Open Second Campus - Facebook is set to open up an additional campus from its current Menlo Park, Calif. headquarters. The second campus pwill be southwest of the current location, to be constructed in 2013 to accommodate about 2,800 employees.

Ticketmaster Allows Users to Find Friends – Line Nation’s Ticketmaster service launched an app that allows users to see where their friends are sitting on seat maps and tag themselves.

BBC Does Facebook On-Demand Video – BBC has developed an on-demand Facebook application allowing users to rent episodes from the show “Top Gear” for 48 hours.

ShopIgniter, Involver Partner – The two companies are entered into a partnership to help online retail businesses with a management content system.


Source: Inside Facebook

← Previous Entries

Next Entries →

Page 4 of 26« First...3456...10...Last »