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Digg, games, Social Video, virtual gifts, more on this week’s top 20 emerging Facebook apps by MAU

by M. Dorn on April 15, 2012 · 0 comments

Digg topped our list of emerging Facebook applications by monthly active users this week. We define emerging applications as those that ended with between 100,000 and 1 million MAU in the past week.

Additionally there were a few other news-related apps, a travel app, games, Social Video, a few calendar apps and some virtual gift apps. This week’s top apps grew from between 90,000 and 350,000 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.

Top Gainers This Week

Name MAU Gain Gain,%
1.   Digg 1,000,000 +350,000 + 54%
2.   The Travel List Challenge 470,000 +240,000 + 104%
3.   Township 720,000 +190,000 + 36%
4.   Download Your Information 880,000 +180,000 + 26%
5.   Static HTML… [Eighth Tab] 910,000 +180,000 + 25%
6.   Gangs of Boomtown 460,000 +170,000 + 59%
7.   Rollercoaster Mania 880,000 +170,000 + 24%
8.   Friend Hug 330,000 +150,000 + 83%
9.   Look At Me 240,000 +140,000 + 140%
10.   Flying Kingdoms 640,000 +120,000 + 23%
11.   Social Video 720,000 +120,000 + 20%
12.   ???????????? 940,000 +120,000 + 15%
13.   Angry Words (Apalabrados) 380,000 +110,000 + 41%
14.   Astro Garden 880,000 +110,000 + 14%
15.   Tawneemang 900,000 +110,000 + 14%
16.   ????????????? 560,000 +110,000 + 24%
17.   Fairy Farm 510,000 +100,000 + 24%
18.   L’Express 120,000 +100,000 + 500%
19.   Speziell Für Dich! ????? 140,000 +100,000 + 250%
20.   I AM PLAYR 730,000 +90,000 + 14%

As mentioned, Digg topped our list; the Open Graph app shares stories you read to the stream and allows for easy sharing. There were also two non-English news apps, L’Express and the Russian Look At Me. Another very popular app was The Travel List Challenge, which is a quiz of places a user has traveled that publishes results to the stream and allows for interaction and comparison with the same quiz from a users’ friends. Quite a few games on our list were led by Playrix’s Township.

Elsewhere on the list were a pair of calendar apps, ???????????? and ?????????????, which request users invite friends before providing the customized calendar. Virtual gift apps Friend Hug and Speziell Für Dich! ????? allow users to send friends gifts, creating feed stories. Then there was a tab app, Static HTML… [Eighth Tab].

Social Video allows users to view and share videos to their stream, and posts videos to a users’ stream regularly when used.

All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.


Source: Inside Facebook

Facebook Timeline For Page Owners Working With An Admin [A Video Tour]

by M. Dorn on April 9, 2012 · 0 comments

Facebook announced the Timeline format for Brand Pages on February 29, 2012.  They reinforced their commitment to us all by saying:“We’re 1% of the way there – if we truly put people at the center of what we do.”This sent users, page owners, page admins, and Facebook marketers scurrying to create new logos and cover images before the mandatory conversion on March 30, 2012.
Source: Social Media Today – The world’s best thinkers on social media

Early Success Stories: Video and Open Graph

by M. Dorn on April 8, 2012 · 0 comments

In less than three months, more than 3,000 timeline apps have launched that span categories such as news, food, travel, and fashion. Among these are video apps seeing increased growth and engagement by building with the Open Graph and making it easier for people to share and discover videos on Facebook and their mobile devices. Early results show that as video clips go viral, so do the video apps and websites integrated with Open Graph.

  • VEVO: The music video platform recently relaunched its site and iPhone and Android apps with a deep Facebook integration to make the user experience even more social. Since the Open Graph update, VEVO has seen exponential growth. Published actions on Facebook increased 600% from February to March, referrals from Facebook to VEVO have increased 130% in the same time frame, and 60% of Facebook referral traffic now comes from Open Graph stories. Additionally, VEVO moved to a Facebook-only registration, which has resulted in an increase of 200% in daily registrations.
  • Viddy: Viddy recently integrated its mobile app with timeline to give people more ways to share the videos they’re creating with friends. Since integrating with timeline in February, Viddy has gone from 60,000 monthly active users to more than 920,000, and seen over 9,000,000 interactions with Viddy content on Facebook. Additionally, the startup, whose mobile app is among the most popular apps in the Apple App Store, has more than doubled its average daily sign-ups since integrating with Open Graph.
  • Izlesene: Since launching with Open Graph in September 2011, the Turkish video site’s number of monthly active users has grown from 250,000 to more than 6,500,000. By making it easy for people to add the videos they watch to their timeline, Izlesene has seen the number of videos people view per day increase by 3X.
  • Dailymotion: The social video site integrated with Open Graph in January to make it possible for people to add the videos they watch to their timeline. In the past two months, more than 9 million people have added the app to their timeline. On an average day, more than 6 million people visit Dailymotion from Facebook, and more than 2 million stories are published back to Facebook. Additionally, Facebook-connected users tend to be more engaged with the content on the site than non-connected users.

Best Practices

  • Be transparent: On websites integrated with Open Graph, it should be clear to users what will take place on the site and back on Facebook, and it should be easy to find the login option. For example, VEVO shows the benefit of personalization immediately at the registration process, and provides users with a clear social on/off control. Similarly, Viddy’s website immediately points out to the user where he or she can sign into the app and add it to their timeline.

  • Provide social context throughout: The social context should continue throughout the user’s experience. For example, VEVO shows a facepile on the left side of the website that the user sees from the start, and surfaces social features with each video. For mobile apps, the social experience should extend through mobile platforms so people can engage with their friends wherever they are.

  • A/B test: Understand and constantly test how to optimize the user experience. Izlesene optimized its experience by performing A/B tests for the auth dialog. In the process, they learned users will accept the dialog if they are given more context. Izlesene added a facepile of friends who use the app, which has since resulted in increased conversion.

We’re continuing to approve actions and look forward to more types of timeline apps launching soon. For additional details, please see our checklist, best practices and tutorial.

Source: Facebook Developer Blog

Video apps see growth from Open Graph integration

by M. Dorn on April 5, 2012 · 0 comments

Facebook today shared stats that show how Open Graph integration has increased traffic, sign-ups and activity among video applications like Vevo, Viddy, Izlesene and Dailymotion.

These apps mostly live off-Facebook, but the addition of automatic publishing to Ticker, Timeline and News Feed has provided new opportunities for users to discover them. The social network continues to push the idea that Open Graph is not about bringing the entire web onto Facebook, but integrating Facebook into other sites and mobile devices and letting more companies reap the benefits.

Music video platform Vevo had early success with its Timeline app, but growth has accelerated significantly since Vevo switched to Facebook-only login in March. Here are some key stats from Facebook:

  • 200 percent increase in daily registrations since the change to Facebook-only registration
  • 600 percent increase in published actions on Facebook from February to March
  • 130 percent increase in referrals from Facebook to VEVO from February to March
  • 60 percent of Facebook referral traffic comes from Open Graph stories

According to our AppData tracking service, Vevo had 170,000 monthly active users on Jan. 1. Now the app has 750,000 MAU. Although Vevo did not share a breakdown of where activity was occurring, it’s worth noting that the company added a Facebook canvas experience last month for users to search for and watch videos directly from the social network.

Viddy is a mobile application best explained as “Instagram for videos.” Users can shoot 15-second videos with their iPhone, add visual effects and share the clips on Facebook. Since integrating with timeline in February, 1.5 million people joined Viddy, and the app has gone from 60,000 MAU to more than 920,000. Celebrities like Snoop Dogg, who use Viddy’s Timeline app along with the Facebook subscribe feature, have helped popularize the app. According to Facebook, Viddy has seen:

  • 2x increase in average daily sign-ups since integrating Open Graph
  • 9 million interactions with Viddy content on Facebook

Viddy shared the following additional statistics with us:

  • 90 percent of new users join the Viddy app through Facebook (up from 25% prior to Timeline integration)
  • 45 percent of all uploaded videos are now shared via Facebook since the integration

Turkish video site Izlesene makes frequent appearances in our AppData charts as one of the fastest growing applications. Since launching its Open Graph integration in September 2011, MAU has grown from 250,000 to more than 6.5 million. Izlesene has also experienced a 3x increase in the number of videos people view per day. According to Facebook, Izlesene ran A/B tests to find the right design for the site and copy for the auth dialog that would lead more people to add the application. For example, it added the Facebook Facepile plug-in and more context about permissions it requests.

Dailymotion is a video sharing site that added Open Graph functionality in January. The app had less than 680,000 MAU when it launched Timeline integration at F8. It peaked in mid-March with 8.8 million MAU, but has since dropped down to 5.4 million MAU. Daily active users are on the rise again this week. Representatives from Dailymotion didn’t tell us exactly what contributed to the fluctuations, but said there were some tests and promotions last month that could have had an effect.

For now, the app only shares stories about what users watch, not videos they add or other actions they take on the site. Even with the limited range of actions, more than 2 million Dailymotion stories are published to the social network on an average day, Facebook says. Dailymotion also says Facebook-connected users tend to engage more with content on the site than non-connected users, but it did not provide numbers for this.

Facebook did not include Hulu in its roundup. The app, which is available from the Facebook canvas and Hulu.com, uses Open Graph to publish the TV shows and video clips users watch. Hulu hasn’t seen the same momentum as some other Timeline apps, but this could be related to external factors, like how many shows it makes exclusive for Hulu Plus subscribers or changes in show air dates made to accommodate professional sports seasons and tournaments. Hulu also doesn’t offer some of the most buzzed about shows that are currently in season, like “Mad Men” or “Game of Thrones,” which limits its potential.

There are a few changes Hulu could make to maximize engagement with its app. For example, it could give users the ability to tag friends they’re watching a show with or leave comments at different points during an episode, similar to what SoundCloud does with songs. Hulu should consider adding new actions besides “watch,” for example  ”rate” or “favorite.” The app could also benefit from better summaries of what users watch over time. Currently, the streaming TV service simply displays the total videos users watched in a given time period. Instead, Hulu could highlight a user’s most popular show and display how many episodes of each series a user watched or how many seasons a user completed.


Source: Inside Facebook

Facebook Touts Open Graph Success Of Video Apps Viddy, Vevo, Izlesene, Dailymotion

by M. Dorn on April 4, 2012 · 0 comments

Four of Facebook’s video partners made the director’s cut due to their early success with applications upgraded for timeline: Viddy, Vevo, Izlesene, and Dailymotion.

Viddy has doubled its average daily sign-ups since upgrading to timeline, and monthly average users have soared to more than 920,000 from 60,000. The mobile app has seen more than 9 million interactions with its content via the social network.

Vevo relaunched its site and its apps for the iPhone and Android to add deep integration with the social network and its open graph, and it reported that published actions on Facebook skyrocketed 600 percent in March compared with February, with referrals from the social network jumping 130 percent. Vevo said 60 percent of its Facebook referral traffic now comes from open graph stories, adding that moving to Facebook-only registration has boosted its daily total by 200 percent.

Izlesene grew its user base 16-fold after its open graph update, and the Turkish site has seen its monthly average users skyrocket from 250,000 to more than 4 million, with the number of videos viewed daily by users more than tripling.

Dailymotion has been added to more than 9 million Facebook users’ timelines since its open graph update, with more than 6 million people visiting the site daily via Facebook, and more than 2 million daily stories published back to the social network.

Facebook also offered best practices for video apps in a post on its developers blog:

  • Be transparent: On websites integrated with open graph, it should be clear to users what will take place on the site and back on Facebook, and it should be easy to find the log-in option. For example, Vevo shows the benefit of personalization immediately at the registration process, and provides users with a clear social on/off control. Similarly, Viddy’s website immediately points out to the user where he or she can sign into the app and add it to their timeline.
  • Provide social context throughout: The social context should continue throughout the user’s experience. For example, Vevo shows a face pile on the left side of the website that the user sees from the start, and it surfaces social features with each video. For mobile apps, the social experience should extend through mobile platforms so people can engage with their friends wherever they are.
  • A/B test: Understand and constantly test how to optimize the user experience. Izlesene optimized its experience by performing A/B tests for the auth dialog. In the process, it learned that users will accept the dialog if they are given more context. Izlesene added a face pile of friends who use the app, which has since resulted in increased conversion.

Readers: Have you added any video apps to your timelines?




Source: All Facebook

Easy Video Creation on Facebook [cool tool alert!]

by M. Dorn on February 29, 2012 · 0 comments

If you don't feel inclined to shoot video but you do take a lot of photos (and it seems everyone does now that cameras are integrated into our phones), you can create impactful videos with your photos. I've been using Animoto to do this for a few years. And, I've discovered a new Facebook application that works in a similar way and in fact, is even simpler: Slidemotion Video Express.
Source: Social Media Today – The world’s best thinkers on social media

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