Latest findings highlight decrease in view-to-completion rate across ad unit sizes
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VIDEO
Have you been considering taking on video marketing in a larger way this year? If you’re looking to add video to your content offerings, this article is for you.
The following tips will help you understand how to get started with video.
#1: Select Your Video Marketer
A successful web video is personality-driven. Find someone who comes across as the most “social” on camera. Weigh in expertise, authenticity, personality and familiarity (with the audience). Look at his or her ability to be concise and clear, schedule and availability (to create and engage) and how well he or she can use social networking tools. The person should also be able to produce, publish and do social media optimization with video. [click to continue…]
With the growth of the Apple iOS and Android ecosystems over the last year, is 2011 the year that mobile social platforms finally take off in US? At Inside Social Apps InFocus 2011, we looked at what 2011 will hold for social application developers with executives from leading platforms and publishers pioneering social and monetization on mobile.
Jason Oberfest, VP Social Applications at ngmoco:) (now part of DeNA), Anil Dharni, Co-Founder at Funzio and Founder of Storm8, Asokan Thiyagarajan, Director of Platforms and Technology Strategy at Samsung and Martin Essl, Strategic Software Partner Management at Sony Ericsson joined Xyologic founder Matthaeus Krzykowski to discuss opportunities, risks, and timelines associated with emerging platforms. View the full talk below.
ISA 2011: Growth and Monetization on Mobile Social Platforms from Inside Network on Vimeo. To download an mp3 version of this talk, please email us at info (at) insidesocialapps (dot) com.
All videos currently available:
- ISA 2011: Growth and Monetization on Mobile Social Platforms
- ISA 2011: New and Alternative Social Platforms – Where Are the Biggest Opportunities?
- ISA 2011: The Future of Social Gaming, Key Questions for 2011 & The Emerging Media Landscape
- ISA 2011: Fireside Chat with Google’s Eric Chu on Android’s 2011 Social Roadmap
- ISA 2011: The M&A Landscape for Small and Mid-Sized Developers
- ISA 2011: Monetization & Customer Acquisition on the Facebook Platform in 2011
- ISA 2011: Fireside Chat with Bret Taylor on the 2011 Facebook Platform Roadmap
Photos of the event are viewable on our Facebook Page.
Susan Su Read more: Inside Facebook
With the growth of the Apple iOS and Android ecosystems over the last year, is 2011 the year that mobile social platforms finally take off in US? At Inside Social Apps InFocus 2011, we looked at what 2011 will hold for social application developers with executives from leading platforms and publishers pioneering social and monetization on mobile.
Jason Oberfest, VP Social Applications at ngmoco:) (now part of DeNA), Anil Dharni, Co-Founder at Funzio and Founder of Storm8, Asokan Thiyagarajan, Director of Platforms and Technology Strategy at Samsung and Martin Essl, Strategic Software Partner Management at Sony Ericsson joined Xyologic founder Matthaeus Krzykowski to discuss opportunities, risks, and timelines associated with emerging platforms. View the full talk below.
ISA 2011: Growth and Monetization on Mobile Social Platforms from Inside Network on Vimeo. To download an mp3 version of this talk, please email us at info (at) insidesocialapps (dot) com.
All videos currently available:
- ISA 2011: Growth and Monetization on Mobile Social Platforms
- ISA 2011: New and Alternative Social Platforms – Where Are the Biggest Opportunities?
- ISA 2011: The Future of Social Gaming, Key Questions for 2011 & The Emerging Media Landscape
- ISA 2011: Fireside Chat with Google’s Eric Chu on Android’s 2011 Social Roadmap
- ISA 2011: The M&A Landscape for Small and Mid-Sized Developers
- ISA 2011: Monetization & Customer Acquisition on the Facebook Platform in 2011
- ISA 2011: Fireside Chat with Bret Taylor on the 2011 Facebook Platform Roadmap
Photos of the event are viewable on our Facebook Page.
Susan Su Read more: Inside Social Games
Some of the world’s largest media companies and game publishers have made major acquisitions of social game developers in the last 18 months. At the same time, we have seen even more consolidation in the space through several acquisitions of small-to-midsize developers. Now in 2011, what do the shifting landscapes in the media and games industries mean for M&A activity, and potential acquisition targets, in the year ahead? Additionally, how important will factors like game design and creative content be when some players are able to leverage a significant marketing advantage?
The following panel discussion took place at Inside Social Apps InFocus 2011 last week, and featured leaders from Zynga, Facebook, Playdom, and ThinkEquity.
ISA 2011: The M&A Landscape for Small and Mid-Sized Developers from Inside Network on Vimeo. To download an mp3 version of this talk, please email us at info (at) insidesocialapps (dot) com.
Other videos currently available:
- ISA 2011: Monetization & Customer Acquisition on the Facebook Platform in 2011
- ISA 2011: Fireside Chat with Bret Taylor on the 2011 Facebook Platform Roadmap
Photos of the event are viewable on our Facebook Page.
Susan Su Read more: Inside Facebook
