Fortune 1000 CMOs are projected to invest billions in marketing technology this decade as they replace legacy systems in pursuit of the new social consumer.
Source: Advertising Age – Latest News
Nokia, the most widely used mobile platform in the world, now offers a fast, native Twitter experience for Series 40 feature phones. Beginning today, millions of people who use Nokia Series 40 devices can download Twitter for Nokia in the Nokia Store.
If you have a Nokia S40 device, you can sign up for Twitter directly from your phone, read Tweets from all of the accounts you follow, connect with others, and more. Download Twitter for Nokia now in the Nokia Store to discover one of the richest experiences available on your device.
Posted by Brian Frank (@bfrank), Product Manager, on behalf of the Mobile team
Source: Twitter Blog
Wednesday marks Independence Day here in the United States. Beyond the fireworks and barbecue, July 4th serves as an important reminder of the need to hold governments accountable, especially on behalf of those who may not have a chance to do so themselves.
With that in mind, today we’re unveiling our first Twitter Transparency Report. Inspired by the great work done by our peers @Google, the primary goal of this report is to shed more light on:
- government requests received for user information,
- government requests received to withhold content, and
- DMCA takedown notices received from copyright holders.
The report also provides insight into whether or not we take action on these requests.
One of our goals is to grow Twitter in a way that makes us proud. This ideal informs many of our policies and guides us in making difficult decisions. One example is our long-standing policy to proactively notify users of requests for their account information unless we’re prohibited by law; another example is transmitting DMCA takedown notices and requests to withhold content to Chilling Effects. These policies help inform people, increase awareness and hold all involved parties––including ourselves––more accountable; the release of our first Transparency Report aims to further these ambitions.
Here’s the data, which dates back to January 1, 2012. You can also find these tables, along with more information about the data, in our Help Center.
We’ve received more government requests in the first half of 2012, as outlined in this initial dataset, than in the entirety of 2011. Moving forward, we’ll be publishing an updated version of this information twice a year.
Along with publishing our Transparency Report, we’re also partnering with Herdict, which “collects and disseminates real-time, crowdsourced information about Internet filtering, denial of service attacks, and other blockages.” This new partnership aims to drive more traffic and exposure to Herdict, while also empowering the web community at large to help keep an eye on whether users can access Twitter around the world.
These two new initiatives—the Twitter Transparency Report and our partnership with Herdict—are an important part of keeping the Tweets flowing.
Posted by Jeremy Kessel, Manager, Legal Policy (@jer)
Source: Twitter Blog
wboswell
Twitter has fast become a platform for businesses to share information, promote their brands, and establish thought leadership within their industry. But with 200 million tweets being sent out into the Twittersphere daily, it’s imperative that you strictly follow Twitter etiquette to avoid a faux pas that can alienate your customers and colleagues. Here are our top 10 tips to keep you popular on the Twitter playground.
1. Mind Your Manners
If someone mentions you or retweets your post, thank them. People like to be recognized for their efforts. Plus, it’s a great way to begin a Twitter relationship. This small gesture may open the lines of communication between you and a potential customer or business partner. Even better, return the favor and retweet one of their posts.
2. Resist the Urge to Tweet Too Much
Research has shown that there is a fine line between just enough sharing and too much. Don’t clog your followers‘ feeds with spam-like tweets. Remember that the best way to engage your audience is to post useful, interesting, relevant, and original content. Before you post, ask yourself: “If I was a follower, would I care about this?”
3. Use #Hashtags Appropriately
Hashtags are a great way to encourage participation and help others track and find information. But don’t over use them. Putting a hashtag in front of every word of your post will do nothing more than annoy your followers.
4. Watch What You Tweet
There have been some famous and embarrassing blunders on social media that have gotten individuals and even entire companies in a lot of trouble. Don’t use your brand’s Twitter account to discuss controversial topics, send inappropriate photos, or use explicit language.
5. Don’t Get Too Personal
Although developing relationships with customers is one the primary goals of Twitter, try to keep your posts about relevant business information. Your followers don’t need to know your personal business. However, if you’re getting married or a favorite employee just had a baby, you may want to share the news for your brand loyalists to celebrate with you. Carefully consider what is appropriate to share.
6. Write Professionally
Remember: your social media presence is an extension of your business persona. Proper grammar and spelling helps you maintain a professional image. (No one wants to see a law firm or accountant office tweet “OMG! Its not 2 late 4 u to file ur taxes!”). Be sure to use proper forms of commonly misused words like there, they’re, and their.
7. Be Aware of Your Audience
Tailor your content to fit your audience. If your brand is focusing on tweens and teens, speak their lingo. If you are a B2B company, consider using industry jargon. Be sure to post information that is relevant and timely to those following you and those you want to follow you.
8. Be Timely With Communication
If you’ve started a conversation with someone on Twitter, respond to them in a timely manner. More importantly, if someone poses a question to you, answer them! Social media is great for giving you an opportunity to engage immediately and directly with your consumer base.
9. Address Customer Service Issues Privately
Almost any customer who tweets you with a complaint or concern wants to be heard, but not all want to engage in a public dialogue. Directly address consumers through direct message, off the public “floor.”
10. Warn Followers if You’re Going to Tweet A Lot
So you want to live-tweet your product launch or charity run. That’s a nice idea, but you may lose more followers who feel assaulted by a barrage of tweets. A little fair warning will be much appreciated, and your followers will likely give you a pass for the day.
Twitter is one of the most effective marketing tools of the last decade. Follow these rules, and you’re sure to have many happy tweets ahead of you.
Do you have any other Twitter etiquette tips? Tell us in the comments below.
Source: Flowtown
It seems that senior executives at big media companies are still not quite sure if Facebook and Twitter are friend or foe — relative to their legacy advertising-centric business models. Granted, the realm of online media used to be more predictable when there wasn’t much innovation and all the big players could anticipate their collective lack of creativity. But it was just a matter of time before someone would come along and disrupt their quiescence.
Source: Social Media Today – The world’s best thinkers on social media
Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. We signed up for SocialMediaB2B.com because access to Twitter’s advertising platform previously has been limited to those with big budgets. This leaves out many B2B companies. We offer this preview of what Twitter’s advertising platform looks like, so you can explore the option of promoted accounts and promoted tweets with the knowledge of how the platform works. Choose a target and a budget, and Twitter does the rest. Click on each image to enlarge it and view in new tab.
Welcome Screen
Geographic Targeting
Select where your target audience is located. You can break this down by country or metropolitan area. I looked at Google Analytics and Facebook Insights to determine top countries for the SocialMediaB2B audience.
Promoted Account
Select a daily amount to spend on promoting your account to relevant people. Twitter will charge you a variable amount for each new follower. Many B2B companies have successfully used promoted accounts to grow their followers to increase the reach of their content.The amount entered is not a recommendation, but is just for example purposes.
Promoted Tweets
Select a daily amount to spend on promoting your most engaging tweets to relevant people. Twitter will charge you a variable amount for each click. Twitter will only promote existing tweets, and their algorithm chooses the more popular ones, based on retweets and clicks. The amount entered is not a recommendation, but is just for example purposes.
Payment Information
And finally, you have to pay for all of this. In the case of this example, I am required to use my American Express card since they sponsored the promotion. Once this is fully rolled out, there will be other payment options.
Have you considered Twitter advertising for your B2B company?
Source: Social Media B2B
