Pages are valuable tools for marketing your app or your brand. Recently, we added several powerful features that simplify managing and sponsoring Page posts. All below features are available in both Page admin UI and the API except the first one below, which is a UI shortcut for creating Page post sponsored stories.
Scheduled Page Posts
Many Page admins have requested a way for creating and scheduling page posts to be published at a future time. Now, using Pages Graph API, you can create a page post and schedule it to be published at a future time that is between 10 minutes and 6 months from the time the post is created. If you change your mind about the scheduled publish time of the post, you can change the schedule time or delete the unpublished post so long as the post’s original scheduled publish time is at least 3 minutes away. To create scheduled posts using Graph API see Pages Graph API.
Unpublished Page Posts
Another new feature is the ability to create Page posts that don’t show on your Page’s timeline. Admins frequently want to create Page posts that they can sponsor. However, these Page posts usually contain information that are relevant to only a segment of the Pages’s audience, e.g., 50% off all women shoes in all the bay area stores. Moreover, these stories don’t contain information that is relevant to the Page’s identity and story, which is characteristic of the content that should be on the Page’s timeline. Unpublished page posts allow for posts that can be promoted as sponsored Page posts, but they don’t show up on the Page’s timeline. Such promoted page posts appear only on the right hand side column, and not on the news feed. To create unpublished posts using Graph API see Pages Graph API.
You might ask how you would read a list of all scheduled and unpublished page post through API. Graph API’s Page object provides a new connection,
promotable_posts, that lists all
unpublished Page posts. Also, you can use FQL stream table for this purpose as described here.
Page Admin Permissions
Many Page admins use third party tools for Page content creation, moderation, engagement, or ad creation. These use cases require a Page admin to grant permissions for managing the Page to a third party app. However, usually such an app doesn’t require full admin permissions. For example, imagine an ads management platform that creates page posts sponsored stories and monitors Pages’ insights. Such an app requires permissions for managing ads for the page and reading the page’s insights, but it doesn’t need permissions for creating page posts and monitoring posts’ comments. The Page admin can add the admin of the ads platform as a Page admin with
Ads Creator permission. Then, the Page’s access token that the ads management platform receives, will be granted with only managing ads and reading insights permissions for the page. To learn about Page admin permissions see here.
To get started using these new APIs see Pages Graph API.
Source: Facebook Developer Blog
Coke Zero is one page leading the list of weekly gainers for the People Talking About This metric among food and beverage merchandise pages.
The top 10 pages gaining People Talking About This saw increases between about 60,000 and over 200,000 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.
||People Talking About
|| Three Chefs
|| Halls Brasil
|| Coca-Cola Zero
|| Dunkin’ Donuts
|| Barcel Mexico
|| Pepsi India
|| Activia Brasil
Popular beverage Coke Zero has seen substantial daily growth from a movie tie-in with The Amazing Spider-Man, released this week. As seen in the graph below, the page has grown steadily from an influx of new likes which can be seen in green. The growth has occurred throughout the month of June and is likely the result of ads bought before the movie’s release.
Oreo has seen a huge increase in weekly growth thanks to publicity received for a post featuring a rainbow Oreo. The post has gone viral with many users praising Oreo for their support of gay pride. Coinciding with San Francisco’s Pride Parade weekend, the company has strategically engaged with a very responsive audience – gay rights activists.
Visit PageData to see more about the top talked about pages among retail and consumer merchandise, as well as other categories.
Source: Inside Facebook
Facebook fan pages are now becoming extremely popular in users as a promotional tool. They are simple and free of cost, anyone can create fan page for their desired purpose. But just updating status and posting videos is not the best thing to do, you need to do something more interesting to engage fans, something that create interest for fans to participate in your activities and spend significant amount of time on surfing the page.
Source: Social Media Today – The world’s best thinkers on social media
Facebook updated its Messenger and Pages Manager mobile apps on Monday with new features and bug fixes.
Version 1.1 of Facebook Pages Manager for iOS adds functionality that was missing when the app was first released in May. Now page owners can view and reply to direct messages their page receives. Users can also adjust how often they receive notifications about their pages’ activity. Admins can receive push notifications for some pages and not others, or pause notifications overnight.
The app now has some support for Facebook Questions and events. Page owners can see answers to questions and guest lists for events created on their pages, but they cannot create events or post Questions from the app. Additionally, the update adds insights for check-ins and links to pages’ photo albums, which were not included in the first iteration of the app.
Facebook Messenger for iOS and Android also received some significant updates, giving users the ability to share bigger photos, delete individual messages from conversations, and switch between multiple conversations with in-app notifications. Users can now include friends of friends in conversations and see who’s available when starting a new conversation. The most obvious cosmetic change to the Facebook Messenger is its new logo. Improvements under the hood make for faster app loading, navigating and sending, as well as more reliable push notifications, according to the app’s release notes.
Pages Manager for iOS can be downloaded here. It is not yet available for other devices. Messenger for iOS can be downloaded here and for Android here.
Source: Inside Facebook
Facebook users who allow public subscribers can now see which interest lists they have been added to by visiting the subscribers tab on Timeline.
The change gives public figures a more complete understanding of their reach on Facebook. Previously, users could see the number of users directly subscribed to their public updates, but they could not see whether users were following interest lists that they appeared on. Facebook pages, however, still don’t seem to get any information about how many users see their content through interest lists.
Facebook introduced interest lists in March as a way to let users organize their News Feed by topic. Users can add pages and users to lists without Liking pages or subscribing to users directly. This is similar to Twitter’s list feature, but with Twitter, any account can see which public lists it appears on and how many subscribers that list has.
Interest list numbers are useful for users who have enabled subscribe since they do not otherwise get any analytics about the reach or audience for their public posts. Pages can track reach and demographics through the insights tool, but it’s unclear whether the “Reach” metric tracks users who don’t Like the page, but who see its updates through an interest list.
Like brands can do on Twitter, Facebook page owners should be able to get a full picture of how users are following their accounts. Now that the social network has made this information available to individual users, perhaps it will release it for pages soon.
Users who allow public subscribers can see whether they appear on any lists and how many people they reach through those lists by visiting the subscribers tab on Timeline. This information is also available to the public, which could help more users discover interest lists to follow.
Source: Inside Facebook
As part of a continued effort to increase engagement across the site, Facebook has begun emailing some page owners who have not visited or made posts to their pages a while.
Earlier this year we noticed Facebook showing some admins notifications about how many posts and views their page recently received. Now, the company seems to be trying an email campaign that recommends page owners post a new update or photo, fill out components of their page’s Timeline or learn about tips and best practices from a video or pdf. An example of these emails is below.
Now that the social network is beginning to hit a threshold of users in markets like the U.S., it has to focus on increasing engagement. There are more than 42 million Facebook pages with 10 or more Likes, but many of these pages are neglected after they fail to pick up traction or page owners have trouble understanding how to get value out of the social network.
These suggestions could be useful start to helping page owners understand what to do to engage fans. As we recommended previously, Facebook should present page owners with more resources, not just notifications about how many views or fans they’re getting.
Readers can visit our PageData and The Facebook Marketing Bible products for more insights on how to best use Facebook pages to increase reach and achieve marketing goals.
Source: Inside Facebook