There were a few notable additions to our list of emerging Facebook applications by monthly active users this week. We define emerging applications as those that ended with between 100,000 and 1 million MAU in the past week.
GifBoom, a mobile app that produces animated gifs, made the list for the first time. Facebook’s developer site made the list, as did Disqus and Kindle. This week’s top apps grew from between 20,000 and 220,000 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.
Top Gainers This Week
|
Name |
MAU |
Gain |
Gain,% |
| 1. |
 Developer Site |
650,000 |
+550,000 |
+ 550% |
| 2. |
 GifBoom |
490,000 |
+310,000 |
+ 172% |
| 3. |
 Bubble Safari |
280,000 |
+278,000 |
+ 13,900% |
| 4. |
 Clicker.com |
440,000 |
+250,000 |
+ 132% |
| 5. |
 Html |
680,000 |
+250,000 |
+ 58% |
| 6. |
 Groupon |
740,000 |
+240,000 |
+ 48% |
| 7. |
 Taringa! |
900,000 |
+220,000 |
+ 32% |
| 8. |
 Bubble Blitz |
210,000 |
+203,000 |
+ 2,900% |
| 9. |
 Fanpage.it |
890,000 |
+190,000 |
+ 27% |
| 10. |
 Top Shot: The Game |
870,000 |
+190,000 |
+ 28% |
| 11. |
 MinuteClinic Special Offers |
170,000 |
+169,990 |
+ 1,699,900% |
| 12. |
 GiveMeFootball |
220,000 |
+160,000 |
+ 267% |
| 13. |
 Kindle |
400,000 |
+160,000 |
+ 67% |
| 14. |
 Zombie Island |
660,000 |
+160,000 |
+ 32% |
| 15. |
 5th Grader |
210,000 |
+150,000 |
+ 250% |
| 16. |
 DISQUS |
580,000 |
+150,000 |
+ 35% |
| 17. |
 Koramgame Login! |
590,000 |
+140,000 |
+ 31% |
| 18. |
 QBet Casino |
380,000 |
+140,000 |
+ 58% |
| 19. |
 Profile Covers |
770,000 |
+130,000 |
+ 20% |
| 20. |
 Banjo |
430,000 |
+560,000 |
+ 43% |
Facebook’s Developer Site topped our list this week. GifBoom is a mobile app that creates animated photos. Games were led by Bubble Safari, and then there appeared to be a gambling app, too, QBet Casino.
There were a few page-related apps, Html and Fanpage.it allows allows users to customize page tabs. There were a few website integrations: Clicker.com, Taringa! and GiveMeFootball.
Groupon’s app, the Kindle and social commenting app DISQUS were also on the list.
All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.
Source: Inside Facebook
Facebook for Every Phone once again topped our list of growing Facebook pages, reaching almost 3 million new Likes this week. There were several musicians, movies, games, sports, and brand pages that also made the list.
Pages on our list this week grew from between 326,100 to 2.9 million Likes. We compile this list with our PageData tool, which tracks page growth across Facebook.
| # |
Name |
Total Likes |
People Talking About |
Daily Growth |
Weekly Growth |
| 1 |
 Facebook for Every Phone |
86,571,250 |
3,016,214 |
+414,856 |
+2,933,819 |
| 2 |
 ??? (Kim Hyun Joong) |
2,508,779 |
2,220 |
+558 |
+2,439,528 |
| 3 |
 Halo: Reach |
2,647,760 |
20,870 |
+959 |
+692,426 |
| 4 |
 Titanic |
23,470,148 |
678,984 |
+80,520 |
+578,116 |
| 5 |
 Adele |
28,240,917 |
675,389 |
+84,269 |
+571,319 |
| 6 |
 League of Legends |
3,300,089 |
146,988 |
+4,339 |
+481,005 |
| 7 |
 Guaraná Antarctica |
5,423,864 |
657,801 |
+50,799 |
+442,519 |
| 8 |
 Jeremy Lin |
954,881 |
552,606 |
+34,979 |
+438,508 |
| 9 |
 The Simpsons |
50,254,983 |
682,251 |
+60,670 |
+417,711 |
| 10 |
 AKON |
39,018,597 |
366,913 |
+38,039 |
+385,812 |
| 11 |
 LMFAO |
17,077,805 |
679,364 |
+54,578 |
+380,268 |
| 12 |
 Porsche |
4,021,632 |
42,892 |
+5,148 |
+373,331 |
| 13 |
 Bruno Mars |
23,297,335 |
510,967 |
+50,673 |
+354,039 |
| 14 |
 Will Smith |
30,996,556 |
478,196 |
+54,919 |
+352,121 |
| 15 |
 Shrek |
25,720,278 |
385,077 |
+48,445 |
+343,413 |
| 16 |
 Slotomania – Slot Machines |
4,020,120 |
247,807 |
+74,318 |
+341,761 |
| 17 |
 FC Barcelona |
30,822,638 |
1,063,145 |
+47,731 |
+331,982 |
| 18 |
 Target |
12,060,776 |
373,601 |
+42,153 |
+328,167 |
| 19 |
 Intel |
9,991,939 |
360,375 |
+46,527 |
+327,061 |
| 20 |
 Facebook |
66,473,555 |
399,247 |
+51,802 |
+326,088 |
??? (Kim Hyun Joong) is a Korean artist came in at No. 2, leading other musician pages from Adele, AKON, LMFAO and Bruno Mars.
Halo: Reach took the No. 3 spot, though online games League of Legends and Slotomania – Slot Machines made the list as well. Movies on the list were led by “Titanic.” Actor Will Smith has seen significant growth on his page as he promotes his latest film.
Guaraná Antarctica is a popular beverage company that continues to increase engagement and Likes among users in Brazil. The car company Porsche had a large single-day spike in new Likes, suggesting a page consolidation. Football club FC Barcelona posts in multiple languages about its latest events. Finally, Target and Intel have been running ad campaigns and posting about their latest offerings and promotions.
Source: Inside Facebook
Bing redesigned its search engine to include a sidebar that displays information from Facebook friends and other social media sources that might be able to help with a search topic.
The sidebar includes four components:
- An “ask friends” feature that lets users post a question to Facebook
- A list of “friends who might know” about the topic of a user’s query. This pulls information from users’ Facebook profiles to make suggestions based on what friends Like, photos they’ve added, where they’ve lived, work history, where they went to school and more.
- Suggestions of experts, enthusiasts and other “people who know” about a topic based on their public activity and authority on networks like Twitter, Quora, Foursquare, Google+ and others.
- An activity feed of real-time posts and queries, from which users can answer their friends questions and Like posts. This activity will simultaneously appear on Bing and Facebook.
The change reflects the increasing influence of the social and interest graphs on products across industries. However, Bing made it a point to distinguish itself from Google, which recently received criticism for its Search Plus Your World redesign that gives prominence to pages with some connection to Google+. Microsoft, despite its longtime partnership with Facebook, chose to include results from a number of networks and separate its social results from traditional topic-based results with the addition of the sidebar.
The sidebar looks similar Facebook’s Ticker, which has also influenced how Spotify displays activity from a user’s friends. Its functionality is similar to TripAdvisor’s instant personalization which helps users find and connect with friends who are likely to have information about a travel destination based on what is available in their Facebook profiles. Bing builds on this concept by letting users post to News Feed and tag friends to notify them directly when there’s a question they might be able to answer. All of these features are available on mobile devices, but they are shown at the bottom of the search results. The new sidebar will roll out gradually, but users can request access here.
Bing began its Facebook integration by indexing page updates and publicly visible links posted by users in June 2010. Later that year Microsoft used Facebook instant personalization to influence its people search capabilities and to display Likes. Bing expanded its Facebook integration last year and began personalizing the rank of results based on the Likes of a user’s friends.
Here is an example of how someone might use the sidebar after searching for information about Honolulu.
Source: Inside Facebook
Topping our list of emerging applications by monthly active users this week was Etsy, the e-commerce site for vintage and handmade items. There was no common theme among the rest of the apps on our list this week, but a few marketing campaign apps grew enough to be featured here.
We define emerging applications as those that ended with between 100,000 and 1 million MAU in the past week. This week’s top apps grew from between 20,000 and 220,000 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.
Top Gainers This Week
|
Name |
MAU |
Gain |
Gain,% |
| 1. |
 Etsy |
570,000 |
+220,000 |
+ 63% |
| 2. |
 We Heart It |
430,000 |
+120,000 |
+ 39% |
| 3. |
 Domino’s Artisan Pizzas 2012 |
520,000 |
+90,000 |
+ 21% |
| 4. |
 CNET |
150,000 |
+80,000 |
+ 114% |
| 5. |
 Kickstarter |
160,000 |
+60,000 |
+ 60% |
| 6. |
 Eventbrite |
200,000 |
+50,000 |
+ 33% |
| 7. |
 KAYAK |
120,000 |
+40,000 |
+ 50% |
| 8. |
 Marvel XP |
220,000 |
+40,000 |
+ 22% |
| 9. |
 nana10 |
310,000 |
+40,000 |
+ 15% |
| 10. |
 Sorteie.me |
840,000 |
+40,000 |
+ 5% |
| 11. |
 Sweepstakes |
860,000 |
+40,000 |
+ 5% |
| 12. |
 ???? Hot Deals |
330,000 |
+40,000 |
+ 14% |
| 13. |
 MapMyRUN.com |
300,000 |
+30,000 |
+ 11% |
| 14. |
 Nike |
410,000 |
+30,000 |
+ 8% |
| 15. |
 Offerpop |
400,000 |
+30,000 |
+ 8% |
| 16. |
Profile Covers |
640,000 |
+30,000 |
+ 5% |
| 17. |
 TuneIn Radio |
200,000 |
+30,000 |
+ 18% |
| 18. |
 Vaseline Men’s |
150,000 |
+30,000 |
+ 25% |
| 19. |
 Mixcloud |
540,000 |
+20,000 |
+ 4% |
| 20. |
 PunchTab |
130,000 |
+20,000 |
+ 18% |
A group of apps revolved around brands. Domino’s Artisan Pizzas 2012 topped this list, Marvel XP is a Disney website requiting login credentials, Nike and Vaseline Men’s also appeared. Then there were a series of apps designed for page administrators. Sorteie.me in Portuguese, Offerpop and PunchTab offer various tools.
News apps included CNET and the Hebrew app nana10. Pinterest-like site, We Heart It, was second on the list. Other services dependent upon Facebook for distribution purposes, like Kickstarter and Eventbrite made the list, too.
There was a running app, MapMyRUN.com, and a few music-related website apps, TuneIn Radio and Mixcloud.
All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.
Source: Inside Facebook
Social video apps were very popular on our list of growing Facebook applications by monthly active users this week. Mobile video apps Socialcam and Viddy topped our list, with web integrations from Metacafe, Siz.net and Dailymotion also making appearances.
Titles on our list gained the most MAU of any apps on the platform, growing from between 700,000 and 13.5 million MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.
Top Gainers This Week
|
Name |
MAU |
Gain |
Gain,% |
| 1. |
 Socialcam |
14,900,000 |
+13,500,000 |
+ 964% |
| 2. |
 Viddy |
20,600,000 |
+12,800,000 |
+ 164% |
| 3. |
 Metacafe |
10,800,000 |
+9,800,000 |
+ 980% |
| 4. |
 Younews.in |
5,800,000 |
+4,800,000 |
+ 480% |
| 5. |
 Instagram |
15,500,000 |
+2,300,000 |
+ 17% |
| 6. |
 Scribd |
30,200,000 |
+1,900,000 |
+ 7% |
| 7. |
 Candy Crush Saga |
3,800,000 |
+1,800,000 |
+ 90% |
| 8. |
 Siz.net |
5,600,000 |
+1,800,000 |
+ 47% |
| 9. |
 Between You and Me |
6,600,000 |
+1,700,000 |
+ 35% |
| 10. |
 Pandora |
18,500,000 |
+1,700,000 |
+ 10% |
| 11. |
 Yahoo! Social Bar |
41,700,000 |
+1,700,000 |
+ 4% |
| 12. |
 Terra |
5,800,000 |
+1,600,000 |
+ 38% |
| 13. |
 Flixster |
5,800,000 |
+1,300,000 |
+ 29% |
| 14. |
 Dailymotion |
27,200,000 |
+1,100,000 |
+ 4% |
| 15. |
 Angry Birds |
24,100,000 |
+1,000,000 |
+ 4% |
| 16. |
 Bubble Witch Saga |
21,000,000 |
+900,000 |
+ 4% |
| 17. |
 schoolFeed |
13,600,000 |
+800,000 |
+ 6% |
| 18. |
 Spotify |
19,100,000 |
+800,000 |
+ 4% |
| 19. |
 Marvel: Avengers Alliance |
5,700,000 |
+700,000 |
+ 14% |
| 20. |
 Truths About You |
3,400,000 |
+700,000 |
+ 26% |
Socialcam grew by 13.5 million MAU and Viddy by 12.8 million MAU. These apps allows users to create and watch videos, sharing activity to Facebook each time. The mobile photo sharing app Instagram continue to grow significantly, as did the document sharing integration, Scribd. Two music applications, Pandora and Spotify, made our list, as well as a pair of quiz applications that publish feed stories with each answer.
Metacafe’s Timeline app led a list of website integrations that made our list, including Yahoo! Social Bar, Flixster and Dailymotion. These apps tend to institute automatic sharing for users who visit the sites. Finally, games on the list were led by King.com’s Candy Crush Saga.
All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.
Source: Inside Facebook
Facebook will test a new “promote” button that makes it easier for pages to create Sponsored Stories directly from their posts, a company spokesperson tells us.
The button will appear from the page publisher — the box from which page owners create posts — and on posts that have already gone live. The feature is aimed at small- to mid-sized businesses that are using Facebook for marketing, but don’t necessarily have the resources to work with a Facebook ad rep or third-party partner. The social network’s ad dashboard has become increasingly complicated with untraditional ad types like Sponsored Stories and page post ads, but the promote button could make ad creation much simpler.
The promote button will let page owners pay to give their content additional exposure to their fans. If fans interact with the content, their friends might see that activity as a Sponsored Story, but there is not currently a way for page owners to create an ad targeting non-fans using the promote button. They will have to use the self-serve ad dashboard or the Ads API to do that.
“Right now this is a very small test but we will continue to iterate on the feature based on feedback,” a spokesperson says.
Facebook has been gradually encouraging page owners to pay for distribution of their content, even among fans they formerly thought they could reach for free. As it turns out, the average page post only reaches 16 percent of fans, the company revealed in February. This is the result of users connecting to more people and pages, all of whom are generating more stories than ever before. Most people wouldn’t enjoy seeing every bit of their connections’ activity in News Feed, so Facebook uses EdgeRank to filter some stories out and highlight the ones that seem most relevant to each user.
Last year the social network introduced a new type of ad that turned page posts into Sponsored Stories. That was the first time the company began to encourage businesses to spend money on engaging existing fans, in addition to running campaigns to acquire new ones. Then at the Facebook Marketing Conference earlier this year, the company revealed Reach Generator, a premium advertising solution to help large brands reach their fans through Sponsored Stories within the mobile and desktop feeds, as well as through sidebar ads. The promote button is a simple way to foster the same strategy among smaller businesses.
Source: Inside Facebook
