Featured page owners get subscribe button – Fans can now more easily subscribe to Facebook page admins who make themselves visible as “Page Owners.” Facebook added a subscribe button to this featured section of pages on Friday. This only applies to page owners who have enabled subscribers.
Zuckerberg weighs in on SOPA - Facebook CEO Mark Zuckerberg weighed in on the Stop Online Piracy Act on Wednesday, writing in a Facebook post, “We can’t let poorly thought out laws get in the way of the Internet’s development.”
Facebook fifth in video viewers – ComScore reported this week that Facebook was the fifth most popular destination for online video behind Google, VEVO, Yahoo and Viacom. This is among the 182 million Internet users in the U.S. who watched online videos in December. Last year Facebook placed sixth, but generally has not seen steady growth in this category. [Image via ZDnet]
Employees increasingly use social media at work - Palo Alto Networks found a 300 percent increase in social networking on corporate networks this year. Specifically, bandwidth consumption for Facebook apps, social plugins and posting increased from 5 percent to 25 percent since October 2010.
Update on Koobface virus - Facebook security team posted an update about the Koobface virus this week, noting that after three years the company is been able to keep the virus off the platform, but is still seeking those responsible.
Next gen iPad includes Facebook code - iMore is reporting that buried within the iOS 5.1 beta 3 code for iPad3 are “ongoing references to Facebook.”
MTV uses Facebook for scholarships - MTV has partnered with the College Board and the Bill and Melinda Gates Foundation to run a campaign called My College Dollars, which guides students to college scholarships for which they can apply.
Source: Inside Facebook
Facebook accounted for 2.7 percent of total online advertising spending during the fourth quarter of 2011, and that figure will jump to 5 percent by the end of 2012, according to the latest report from ad-buying and optimization firm Efficient Frontier.
The company said the increased budgets for Facebook and other social spending are in addition to funds allocated for search and display, and not carving into those categories, adding that as marketers’ ability to tap the Facebook user base keeps improving, the social network’s percentage of the pie will do so, as well.
Efficient Frontier also examined like growth by brands on Facebook, and the company found that the average monthly like growth rate is 9 percent, meaning most brands will double their total number of likes by the end of 2012.
The company described its methodology as follows:
Our analysis of Facebook performance was based on data from both the Efficient Frontier and Context Optional platforms. A client index representing over 15 advertisers and 20 million fans from a multitude of verticals including retail, entertainment, CPG (consumer packaged goods), and finance was built from a subset of advertisers, brands, and fans managed through the platforms. Advertiser and user behavior was then analyzed for three quarters beginning with the first quarter of 2011.
Source: All Facebook
According to a study by Blackbaud, NTEN and Common Knowledge, over 92% of nonprofit organizations have a presence on at least one social networking site, but most raise very little money through their social activity. In fact, 87% have raised under $ 1000 on Facebook since they began using the platform.
Source: Social Media Today – The world’s best thinkers on social media
"Think about it, your email contacts are like your Facebook friends, LinkedIn contacts, and Twitter followers all rolled into one. And your inbox is more successful at managing text and multimedia better than the Facebook timeline, Twitter feed, RSS subscriptions and Google+ feed combined."
Source: Social Media Today – The world’s best thinkers on social media
Almost 80 percent of American adults use the Internet. Have you ever wondered what they’re doing online? Are they emailing, online shopping, or streaming Youtube videos? See above to find out more.
Source: Flowtown
Texas Hold ‘Em poker game,The Pokerist Club, tops our list of emerging Facebook games this week with a Spanish-language version of Galaxia Online II and Wasteland Empires just behind.
Toward the bottom of the list is where we see more of our newcomers, such as Woodland Heroes from new social game developer Row Sham Bow, MindJolt’s Bubble Atlantis, and puzzle game Picturiffic from developer Large Animal Games with publishing help from iWin. We’ll be keeping an eye on these titles in the coming month, seeing if the holiday season has any impact on the growth of newly-launched games.
Top Gainers This Week – Games
|
Name |
MAU |
Gain |
Gain,% |
| 1. |
 The Pokerist club — Texas Poker |
870,000 |
+310,000 |
+55% |
| 2. |
 Galaxía Online II, Mejor Juego de Ciencia Ficción |
360,000 |
+100,000 |
+38% |
| 3. |
 Wasteland Empires |
520,000 |
+100,000 |
+25% |
| 4. |
 Gol Mania |
850,000 |
+90,000 |
+12% |
| 5. |
 Megacity |
930,000 |
+90,000 |
+11% |
| 6. |
 Bizim Çiftlik |
800,000 |
+70,000 |
+10% |
| 7. |
 Lucky Space |
240,000 |
+60,000 |
+35% |
| 8. |
 Okey Plus |
820,000 |
+60,000 |
+8% |
| 9. |
 Simply Hospital |
510,000 |
+60,000 |
+13% |
| 10. |
 ????(???) |
970,000 |
+60,000 |
+7% |
| 11. |
 Fortune Creek Poker |
140,000 |
+50,000 |
+56% |
| 12. |
 Mynet Çanak 101 Okey |
860,000 |
+50,000 |
+6% |
| 13. |
 Slots Farm – Slot Machines |
420,000 |
+50,000 |
+14% |
| 14. |
 Snake |
530,000 |
+50,000 |
+10% |
| 15. |
 TubeHero |
410,000 |
+50,000 |
+14% |
| 16. |
 Woodland Heroes |
110,000 |
+50,000 |
+83% |
| 17. |
 Bubble Atlantis |
930,000 |
+40,000 |
+4% |
| 18. |
 Guitar Flash |
970,000 |
+40,000 |
+4% |
| 19. |
 Picturiffic |
170,000 |
+40,000 |
+31% |
| 20. |
 PlayKoala |
200,000 |
+40,000 |
+25% |
All data in this post comes from our traffic tracking service, AppData. Come back next week for our top weekly gainers by monthly active users on Monday, our daily active users on Wednesday, and the top emerging apps on Friday.
Source: Inside Social Games
