Google

Developer Loot Drop ‘s new game Pettington Park is now available to play on Google+, arriving on the social network under Zynga’s publishing banner.

Pettington Park’s  look and mechanics bear a resemblance to what Loot Drop originally planned for Cloudforest Expedition before the title was shelved by RockYou. Players assume the role of a dog or cat who is part of a larger force at war for control of a park. These characters are tasked with decorating a park with buildings, arcade cabinets and courts; the latter items provide soft currency rewards via their minigames based on popular genres like pachinko, tennis and match-3. In order to build these structures, players also have to harvest resources and fend off dogs hostile dogs/cats invading their territory.

There’s also a light player-versus-player element in the game that maps to its cats and dogs theme. Everything players do is assigned a point score and counted as part of an overall team score; every Wednesday, the total scores are compared and a winner is declared. No details have been revealed about what kind of bonus — if any — members of the winning team will receive.

Pettington Park marks two firsts for Loot Drop: Its first time creating a game for Google+ and its first time working with Zynga. A spokesperson from Zynga said the company had no comment about details of the relationship. Zynga has announced publishing deals for its own platform with Playdemic, Rebellion and Konami as well as with Sava Transmedia, Mob Science and Row Sham Bow. So far, Row Sham Bow is the only game to see the benefit of Zynga’s cross-promotion bar on Facebook. None of the developers currently have games on Zynga.com.

The game’s launch on Google+ seems a little odd; Zynga only has three of its own games on the platform so far and hasn’t made any other investments in it that we know of. Zynga’s interest seems especially curious given that fellow Google+ Games launch partner wooga is leaving the social network. Several developers we’ve spoken to over the past few months have expressed reluctance to join Google+ because there just aren’t enough users or social features for their taste yet. It’s also been nearly a year since Google+ launched its games platform, and there still haven’t been any publicly-reported traffic for its social games channel or custom social features that set it apart from Facebook. Taking all of that into account, it could be that Zynga is using Google+ as a proving ground for Pettington Park before it commits the resources for a larger launch.

As for developer Loot Drop, Pettington Park is its first ever Google+ game and its second game launch in as many months. May marked the first official launch for Loot Drop under publisher Ubisoft with Facebook game Ghost Recon Commander, a tie-in title that shares unlockable content with console game Ghost Recon: Future Soldier. Ghost Recon Commander has only been live for a little over weeks and has yet to gain much traction on Facebook. The title was featured prominently, however, at Facebook’s App Center launch last week, which could give the game a lift for the month. On for future games, Loot Drop seems to be committed to the publisher-developer relationship despite the fallout from RockYou and Cloudforest Expedition last year; that game has yet to find a publisher after being shelved. Note that Cloudforest’s early concept drawings hint that the game had an awful lot in common with Zynga’s Adventure World.


Source: Inside Social Games

Many B2B marketers have already been scratching their heads trying to figure out how to make use of Facebook and Twitter. Along comes Google+, another social network that the average B2B marketer just doesn’t have the time to learn and master.

There are, however, reasons to believe that Google+ will be more valuable to B2B companies than Facebook and Twitter put together. And since getting in early is a big factor in determining long-term success, B2B companies should test the waters with Google+ right now. Here are a few reasons why B2B companies, even in niches like restaurant card processing and orthondontic website design, should be using this network.

1. Google+ Has More Appeal for Business than Recreational Users

The Google+ platform resembles Facebook, but lacks the pizzazz. The overall Google+ environment — particularly in terms of features like Circles and Hangouts – has much more appeal to businesses interested in talking business, than it does to individuals interested in harvesting virtual asparagus.

Action Step: Set up a company Google+ company page, and use it as a conversation hub. Through Circles, connections can be categorized according to product, service, the nature of the business relationship. It’s completely user-defined. Circles serve as an excellent, laser-focused system for both gathering market intelligence and sharing insights. Through Hangouts, companies can host private, real time video meetings.

2. Content Associated with Google+ Is Highly Visible in Search

Not surprisingly, Google gives Google+ content favorable positioning on its search engine, which, by the way, has an 80% market share. There are two major ways a firm can strengthen its search presence through participation on the network:


Action step: Produce original content. Original content published on Google+ posts is indexed and ranked, and appears in both standard and personalized search queries. Keyword-optimized posts may achieve first-page positioning for matching search queries.


Action step: Deploy rel=author links. Google has begun to associate content with authors as well as with publishing sites, using what is called the rel=author link. If a company’s writers have personal Google+ profiles and link their content to their profiles, their content will be more widely visible.

At this stage, it is difficult to measure the impact of Google+ optimization with any precision, since Google is developing the platform rapidly and continually changing where and how content is displayed in SERPs (search engine results pages). Directionally, however, Google is giving us every indication that it intends to continue looking for ways to make Google+ content stand out in search.

3. Google+ Delivers SEO and Social Value without Participation

Let’s face it: a lot of B2B companies don’t have the bandwidth to post content and chat with business connections on social networks all day long. Yet even these firms can derive useful SEO and social marketing benefit from Google.

Social shares of content through likes and tweets increase brand awareness and generate leads. Social shares are also positive ranking factors for Google. While the Google+ share, referred to as a +1, may not be socially significant (yet), it is thought to carry more SEO weight than shares on other networks.

Google+ social shares have broader implications than many other network shares. When people +1 a firm’s content, it may become visible to their Google+ connections when they perform personalized searches, creating a social media/search ripple effect that can increase brand awareness and generate leads.

Action step: With this in mind, B2B companies can promote Google+ sharing simply by adding +1 buttons to key site pages and all blog posts, and by adding a link to the firm’s Google+ page to all site templates. Instead of proactively trying to build a Google+ community, firms can just make it easy for Google+ enthusiasts to come to them.

Time for a Strategic Social Shift?

By now, many B2B companies have had enough time to assess the value of their Facebook and Twitter marketing. If results are lacking, a shift to Google+ is a much better option than giving up on social media. For B2B marketers that have not yet taken the social marketing plunge, exploring Google+ could be the perfect first step.

Is your firm using Google+? How have the results been so far?


Source: Social Media B2B

Google Narrows Social Focus - Google is now a little less social after axing Google Buzz, Jaiku and the social features on iGoogle. The move, according to an official post by Bradley Horowitz, Google’s vice president of product, is in order to allow the company to focus on Google+.

Social and Mobile Pushing up Gaming Investment -  According to a report issued by British investment bank Digi-Capital, games investment has shifted to online and mobile companies thanks to the prospects of high revenue growth and healthy profit margins. The report also found that due to the growth of social and mobile gaming, investment in the industry is increasing, with funding nearly doubling between 2010 and 2011.

Matsuyama: I Dislike Social Games - In a candid interview with Gamasutra, Hiroshi Matsuyama, CEO of Japanese developer CyberConnnect 2 heavily criticized social games, saying most social titles are “not fun at all” and that he only plays them for business reasons.

John Belushi Comes Back to Life in Social Game – Entertainment Games has signed a deal to bring John Belushi to their as yet, unannounced social game. The Pennsylvania based company has acquired the rights to use Belushi’s likeness in the game and in virtual goods, according to Entertainment Games president, Gene Mauro.

Wizardia to Make Social Games More Social - Lithuanian developer Yummi Apps is hoping that their upcoming game Wizardia, a GPS based game for both Facebook and smartphones will bridge the gap between the social and real worlds. In Wizardia, users build their kingdom on Facebook, but will also need to complete quests and track down opponents for battle in the real world using the game’s mobile app.

Fake Names OK on Google+ – In a presentation at the Web 2.0 Summit, Google+  boss Vic Gundotra said the social network will soon allow users to go by their online handles if they choose, but did not give a firm timeline as to when pseudonyms would be integrated into the network.

Angry Birds Even More Popular – TechCrunch is reporting that during the Web 2.0 Summit, Rovio’s North American general manager Andrew Stalbow updated the audience as to just how popular the franchise is now. According to Stalbow, Angry Birds is now up to 400 million cumulative downloads, 120 million MAU and 30 million DAU.

Black Rock Becomes West Pier - Five former employees of Black Rock, a studio closed by Disney Interactive Studios have reformed under the banner of West Pier Studio. According to studio’s website, the team will be focusing on online and mobile titles.

Egyptian Social Startup Gets $ 1 Million in Funding – Egyptian developer Nezal Entertainment has received $ 1 million in series A funding from Arab firms Ideavelopers and Tamkeen Capital to develop games for the growing Middle East and North African market. Nezal has released one game for Facebook thus far, tower defense title Defender of Arabia.

House of Fun Proves Popular – Earlier this week Pacific Interactive touted that over a million people had already tried its new Facebook game House of Fun. According to a press release from the developer, the game has attracted almost 700,000 MAU since its debut on September 13th. Our full review of House of Fun can be found here.

[Launch] Toyota Promotes Car with Social Game - Toyota is drumming up interest for its latest concept car with a social game on Facebook according to All Things Facebook. Social Network Racer turns a user’s Facebook page into a 3D race course, and users can compete with their friends to become the fastest racer on the social network. The promotion runs until the Tokyo Motor Show opens on December 31st and the winner receives a free trip to Japan.

[Launch] Woodland Heroes Debuts on Facebook – Florida based startup developer Row Sham Bow launched its debut game this week, action/strategy title Woodland Heroes. Row Sham Bow was founded by a group of former EA executives.


Source: Inside Social Games

Casual games developer Spry Fox takes its Kindle puzzle game to social networks with Triple Town for Facebook and Google+. The game is playable on both social networks as of this month.

According to our traffic tracking service, AppData, Triple Puzzle currently has 150,000 monthly active users and 30,000 daily active users on Facebook.

Triple Town is a puzzle game where players try to match three or more of an object type by placing them in tiles on a grid to create a new object type that fills a single tile. For example, three tiles of grass will combine into a bush object that takes up one tile. Combining three bushes creates a tree, three trees create a house, and so on. An additional challenge comes from giant bear creatures that move around unfilled tiles each time the player places another object. The player can convert the bears to tombstones by trapping them in a single tile with no available adjacent tile. Three tombstones convert into a castle for a higher scoring bonus. The game ends when all tiles within the map grid are filled.

With each map completed, players earn a certain number of coins — the game’s only currency — depending on what they’ve achieved with the map (e.g. building a certain number of cathedrals). These coins can be spent on objects available in a storefront that immediately replace whatever tile the game has currently offered the player. Players can also purchase additional moves for the move counter that depletes during a level with each move the player makes.

Triple Town is monetized for social networks through the sale coins via Facebook Credits or Google Checkout (on Kindle, the game is a $ 3.99 one-time download). Social features are currently limited to a leaderboard that tracks friends’ scores. The game is available in both Spanish and English from within the same app.

David Edery, CEO and co-founder of Spry Fox, tells us that the developer plans to add new social features and new game modes to Triple Town on Facebook and Google+. This is the company’s first social game, and so they wanted to experiment with a simple title that carried few risks. As the company is entirely self-funded, they’re careful with where and how they distribute their games.

“We try to be everywhere. We’re already on mobile with Steambirds and we’re bringing other titles there as well. We weren’t on Facebook or Google+ yet; this seemed like a fine first title to try there,” Edery says. “Our understanding was that most Facebook games suffer from pretty low retention. Our experience on the Kindle led us to believe that Triple Town might be the kind of game that could buck the trend and have a much better long-term retention rate.”

You can follow Triple Town’s progress on Facebook with AppData, our traffic tracking service for social games and developers.


Source: Inside Social Games

The numbers for Facebook and Google paint a very stark picture on which way things are heading right now.
Source: Social Media Today – The world’s best thinkers on social media

Facebook and Google are friends! Here are some strategies to get your Facebook profile to the top of Google.
Source: Social Media Today – The world’s best thinkers on social media

Page 1 of 321234...10...Last »