Facebook now displays genre categories below game names in News Feed stories.

The change is mostly a cosmetic one as there is no way to view Facebook games by category. Even so, just seeing the word “Puzzle” below a game may help users navigate toward new games that they have a higher chance of liking because they know what to expect from it.

Game genres are a tough subject for some game developers as some descriptions are too broad to accurately target a game at its intended audience. For example, in the screen above, both CastleVille and Zoo World are tagged as “Simulation” — but the two games play very differently, to the point where it might make more sense to call the former a role-playing game and the latter a simulation. Another challenge is that some games fall under more than one genre; like how Zuma Blitz is both an arcade game (because it’s based on speed of reaction) and a puzzle game (because players have to match colors).


Source: Inside Social Games

Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges in effectiveness and understanding the results. In a recent survey of 5,000 B2B marketers from all industries, Penton Marketing Services found some pretty revealing statistics. Click the link for the full report (registration form required).

1. 81% of B2B Marketers find online marketing moderately to extremely challenging.
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2. 77% of B2B Marketers said their websites are not that effective at generating leads.
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3. 60% of B2B Marketers have implemented a social media strategy, or will in the next year.
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4. 90% of B2B Companies actively participate on Facebook.
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5. 53% of B2B Companies actively participate on Twitter.
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6. 47% of B2B Companies actively participate on LinkedIn.
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7. 33% of B2B Companies maintain an active blog or blogs.
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8. 63% of B2B Marketers are either vaguely aware or not aware what is being said about their companies online.
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9. 47% of B2B Marketers are satisfied with their social media strategy.
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10. 35% of B2B Marketers don’t think social media is critical for their business.
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11. 26% of B2B Marketers don’t know how to measure their social media success.
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12. 14% of B2B Marketers don’t know if their competitors are active in social media.
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Do any of these stats represent the social media adoption situation at your B2B company?


Source: Social Media B2B

Respected journalist and U.S. media analyst Jim Romenesko is questioning the quality of his 15,000 subscribers after reading Facebook’s claim that journalists have experienced a 320 percent increase in subscriptions since November, 2011.

Romenesko, a blogger whose site is considered a must-read for reporters, is testing the validity of his subscribers with a simple question on his Facebook wall:

“What kind of Facebook subscribers are you getting?”

Romenesko is sharing the conversation he’s having with Vadim Lavrusik, Facebook’s journalist program manager here, or an excerpt is pasted at the end of the story.

In a nutshell, Romenesko believes the majority of his subscribers outside the U.S. are spammers, while Ludsik claims they found the popular blogger out of interest in U.S. media. The Facebook manager suggested that Romenesko ask his non-U.S. subscribers who they are.

The result? Only 20 subscribers replied.

Romensko closes his latest note to Lavrusik with praise for the Facebook + Journalists program, acknowledging the company is working hard, “but I know too that the majority of my 15,000-plus subscribers — including Socrat Jim Jones P (“Engineer at My Sweet Factory”) — really have no interest in U.S. media.”

Editor’s note: I’ve been wondering the same general things about my own subscribers, who amount to 32,461 as of this writing, I’ve suspected a stalker phenomenon at work due to the fact that about 90 percent of them are male, and I Happen to be a female who looks a lot younger than someone with two decades of journalism experience.

Readers: What do you think of Romenesko’s claim?




Source: All Facebook

Hack Week @ Twitter

by M. Dorn on January 26, 2012 · 0 comments

Hack Week is one of the ways we actively promote innovation through experimentation around the company. This week, a wide range of folks here are taking time away from their day-to-day work to collaborate and develop ideas that they are passionate about.

Employees across the company have formed nearly 100 teams to work on a variety of projects. Some are developing ways that could make Twitter even easier to use; others are testing out a new feature or tool that people might want to see in the service. Some projects are technical, and strategic; some are fun, giving people a chance to stretch their creative muscles.

We don’t know what exactly will result, but we can’t wait to find out. One thing we do know: we’ll have a bunch of awesome new products, features, and ideas. Some may launch quickly, and others will earn more time and attention to further develop. And of course, some of what happens in Hack Week will stay in Hack Week.

Stay tuned for updates about our first Hack Week of 2012.

Source: Twitter Blog

Facebook posted engineering, ad and user operations, sales, technical and marketing jobs to the company’s Careers Page and LinkedIn feed this week. The company also changed the category of Platform & Product Marketing to just plain Marketing, in addition to adding several jobs in this category.

Posts added this week on Facebook’s Careers Page:

  • Kernel Engineer
  • Search Infrastructure
  • Search Ranking
  • Software Engineer, IT Tools
  • Software Engineer, Mobile (Android)
  • Software Engineer, Mobile (iOS)
  • Software Engineer, Tools Engineering
  • Data Scientist
  • International Tax Manager
  • Revenue Assurance Analyst
  • Network Operations Engineer
  • Application Engineer, Infrastructure
  • Software Engineer, Data Center Infrastructure Management
  • Head of Sales Australia & New Zealand (Sydney)
  • Associate, Corporate FP&A
  • Manager, Corporate Communications (Ads)
  • University Business Intern: Platform Partnerships (London)
  • University Business Intern: Sales Operations (Dublin)
  • University Recruiter, Talent Scout – Contract
  • University Technical Recruiter
  • Sales Training Specialist (Austin)
  • Language Specialist – Brazilian Portuguese
  • Language Specialist – Russian
  • Technical Program Manager
  • Technology Partner, Billing and Revenue
  • Technology Partner, Finance
  • Analyst, Measurement Solutions (New York)
  • Manager, Measurement Solutions (NY)
  • Senior Analyst, Custom Market Insights (Sao Paulo)
  • Analyst, Business Operations
  • Manager, Consumer Market Insights (Singapore)
  • Senior Analyst, Consumer Market Insights (Sydney)
  • Executive Assistant (London)
  • Executive Assistant – Contract (Sao Paulo)
  • Sales Training Specialist (Austin)
  • DSO Account Manager (Sao Paulo)
  • DSO Account Manager (Tokyo)
  • Associate, Ad Operations
  • Associate, Ad Operations (Chicago)
  • Associate, Ad Operations (New York)
  • Associate, Ad Operations (Seoul)
  • Associate, Ad Operations (Singapore)
  • Associate, Ad Operations (Sydney)
  • Associate, Ad Operations (Tokyo)
  • Associate, Ad Operations (Toronto)
  • Media Solutions (Buenos Aires)
  • Account Specialist – Pan Euro (Dublin)
  • Client Partner, Brand Specialist (Dublin)
  • Manager, Benelux Mid Market Sales – Dublin
  • Manager, German Mid Market Sales – Dublin
  • Manager, UK Mid Market Sales – Dublin
  • Manager,French Mid Market Sales – Dublin
  • Partner Manager, Ads API, 1111002
  • Analyst, Ad Review Operations
  • Analyst, Risk Operations (Hyderabad)
  • Operational Data Analyst (Austin)
  • Creative Strategist
  • Lead, Measurement Solutions (New York)
  • Marketing Analytics Associate
  • Marketing Analytics Manager
  • Platform Marketing Events Manager
  • Platform Marketing Events Operations Manager

Jobs posted by Facebook on LinkedIn:

  • Client Partner – Spanish (Dublin), Facebook
  • Client Partner – Turkish (Dublin), Facebook
  • Client Partner – Czech (Dublin), Facebook
  • Client Partner – German (Dublin), Facebook
  • Head of Marketing Communications, France, Benelux & Switzerland, Facebook
  • Head of Marketing Communications, Germany, Austria & Nordics, Facebook
  • Analyst, User Operations – Latin American Spanish (Dublin), Facebook
  • Analyst, User Operations – Brazilian (Dublin), Facebook
  • Analyst, User Operations – Indonesian (Dublin), Facebook
  • Analyst, User Operations – Thai (Dublin), Facebook
  • Analyst, User Operations – Malay (Dublin)Facebook 
  • Analyst, User Operations – Vietnamese (Dublin)Facebook 
  • Market Researcher Facebook 
  • Quantitative Market Researcher Facebook 
  • User Experience Researcher
  • Analyst, SMB Growth – German (Dublin)
  • Analyst, SMB Growth – UK and Ireland (Dublin)
  • Analyst, SMB Growth – Italian (Dublin)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.


Source: Inside Facebook

In this conversation, I speak with Jennifer Jackson Luth, Senior Manager of North American Corporate Affairs at Wrigley, about a Facebook application for Orbit gum that captures and amplifies fan brand engagement.
Source: Social Media Today – The world’s best thinkers on social media

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