Ticketing site Eventbrite gets more traffic from Facebook than any other source.
Since the two forged apartnership in early March, events listed on Eventbrite have doubled in number, and every share of a listing on Facebook has brought in an additional $ 12 in ticket sales on average.
Without Facebook, Eventbrite wouldn’t have been able to move almost 20.8 million tickets during 2011; a breakdown of these sales appear in the infographic below.
Source: All Facebook
Source: Flowtown
Thanks to multimillion-dollar purses, stronger athletes are flocking to golf, and they're bringing social media-savvy and powerful swings, says PGA Tour CMO Tom Wade.
Source: Advertising Age – Latest News
From @TimTebow leading the Denver Broncos to a shocking overtime win (and a new record for sports-related Tweets per second: 9,420) to San Diego Chargers receiver @ericweddle1’s sideline Tweets from the Pro Bowl—we watched all of the NFL post-season’s most memorable moments come alive on Twitter.
And while the @Giants and @Patriots’ rematch and halftime show play out on TV, the national conversation is happening well beyond your den: it also happens on Twitter. Follow your favorite NFL players, coaches and commentators during the game, or just search for #SuperBowl to see how everyone is reacting to the action on the field.
Here’s what @Giants & @Patriots’ll be fighting 4 Sunday: Lombardi trophy, on-set 4 Super Bowl LIVE. #nfltotalaccess twitter.com/nflnetwork/sta…
— NFL Network (@nflnetwork) January 30, 2012
To discover new accounts related to the Giants or the Patriots, follow @GiantsTweets and @NEPatriotTweets. These accounts automatically select and retweet the top Tweets from official team accounts, coaches, players, owners and local media.
Of course, it wouldn’t be the Super Bowl without the creative ads, and this year we’re introducing a Twitter twist. Immediately after the game, you can replay all of the ads that aired during the game and Tweet votes for your favorites on adscrimmage.twitter.com. We’ll announce which ad dominated the post-game Twitter conversation on Feb. 12, a week from Sunday. Learn more about the program here.
Twitter is the best place to see and share your take on everything Super Bowl—and for sports-related Tweets all year long, follow @Twittersports.
Source: Twitter Blog
From @TimTebow leading the Denver Broncos to a shocking overtime win (and a new record for sports-related Tweets per second: 9,420) to San Diego Chargers receiver @ericweddle1’s sideline Tweets from the Pro Bowl—we watched all of the NFL post-season’s most memorable moments come alive on Twitter.
And while the @Giants and @Patriots’ rematch and halftime show play out on TV, the national conversation is happening well beyond your den: it also happens on Twitter. Follow your favorite NFL players, coaches and commentators during the game, or just search for #SuperBowl to see how everyone is reacting to the action on the field.
Here’s what @Giants & @Patriots’ll be fighting 4 Sunday: Lombardi trophy, on-set 4 Super Bowl LIVE. #nfltotalaccess twitter.com/nflnetwork/sta…
— NFL Network (@nflnetwork) January 30, 2012
To discover new accounts related to the Giants or the Patriots, follow @GiantsTweets and @NEPatriotTweets. These accounts automatically select and retweet the top Tweets from official team accounts, coaches, players, owners and local media.
Of course, it wouldn’t be the Super Bowl without the creative ads, and this year we’re introducing a Twitter twist. Immediately after the game, you can replay all of the ads that aired during the game and Tweet votes for your favorites on adscrimmage.twitter.com. We’ll announce which ad dominated the post-game Twitter conversation on Feb. 12, a week from Sunday. Learn more about the program here.
Twitter is the best place to see and share your take on everything Super Bowl—and for sports-related Tweets all year long, follow @Twittersports.
Source: Twitter Blog
Now that Facebook has officially filed for their initial public offering, what does that mean for B2B marketers? Many IPOs bring a needed infusion of cash to companies, but according to their submitted documents, Facebook already has profits to the tune of $ 1 billion. 85% of their revenue comes from advertising. That means they encourage users to share information about themselves and Facebook uses the data to target users with advertising. Here are some ways you can better leverage the platform to reach your B2B prospects and customers now that Facebook will have to answer to public shareholders.
Normally I would work my way towards advertising as the last item in the list, but I am starting with it because it is so important to Facebook’s success. There are a number of ways you can use advertising on Facebook, but here are two that have been shown to be most successful. Sponsored Stories target the friends of your fans to grow your fan base. You can also target your own fans with updates to increase Page engagement. The Facebook ad platform lets you target by demographics and keywords, as well as set your budget so you can begin testing this to reach your B2B target audience.
Look for Facebook to roll out more targeted and creative ways to reach people on the platform. They have expanded their ads to the point that they are engaging and active, for example people can like a page right from an ad. Since this is so core to their business, look for a new, non-disruptive type of advertising that feels even more like regular Facebook updates. Facebook users may balk at new ideas, but if Facebook can come up with a way to show targeted, non-ad like content (as they are likely working on), advertisers would pay for that. They could be a pricey option for many B2B companies, but if you can keep up with all their tests on the advertising category of Inside Facebook then you can evaluate options for your company.
If you haven’t yet heard of the Facebook Timeline, it is the new way personal profiles are shown on Facebook and they are coming to Business Pages soon. If you don’t have the timeline yet on your personal profile yet, click the link above to get it. Not only is the layout more visual, but there is a great branding opportunity with the large cover image at the top of your page. Think how you want to portray your B2B company with a large horizontal image. Don’t assume the staff photo from the company holiday card is the best thing you’ve got. Get creative. But don’t make a Photoshop montage of your products either. The other big change about a timeline is that you can post items to past dates. This is a chance to build a company timeline with historic photos as part of your Facebook Page. This can give some depth to your presence on the social network.
With all the changes on Facebook, it is more imperative to post content more often than before, at least a few times per day. This means sharing blog posts from your company and other sources, posting photos and videos, asking engaging questions and showing the fun or human side of your B2B company. There is so much noise on Facebook, as well as an algorithm that only shows people content that Facebook thinks they are interested in, that you need to get people to engage with your content so Facebook will show it to them. There is a balance here. Look at the Facebook Pages of B2B companies that you admire for examples.
One of the ways to ensure that you have an active Facebook for your B2B company is to make sure you remind people that it is there and they should like it. If you are still printing catalogs, include your Facebook Page address. Add it to email signatures. Display it at your tradeshows. Make sure employees know the kinds of things you share on the Page so they can tell customers and prospects. Start with your own network of employees, customers and partners, and grow the Page from there.
What have you been doing on your B2B Facebook Page and what do anticipate changing in the future?
Source: Social Media B2B
