Five short best-practice suggestions and a broad brush of costs associated with Facebook marketing or social media marketing at events.
Source: Social Media Today – The world’s best thinkers on social media
Facebook Marketing
Yeah, I know what you're thinking. I am not saying facebook the company is stupid, I am saying that everything on facebook kinda is. Now don't get me wrong, some very smart things happen in the news feed, groups, messages, and chats, but overall when you think about 99% of the things that get comments, likes, or shares are stupid. So let's go over some examples how facebook is stupid.
Source: Social Media Today – The world’s best thinkers on social media
On May 3rd, Facebook officially rolled out its new Groupon-like marketing platform, Facebook Offers, to all local U.S. companies. With Offers, businesses can distribute coupons or other promotions to fans directly through news their news feeds.
Source: Social Media Today – The world’s best thinkers on social media
A personal page should be exactly that—personal—and reserved for friends and family. In other words, avoid letting everyone into your home. Doing so is not only potentially dangerous, but could also have harmful repercussions. A business page should be reserved for business—nothing more, nothing less. It should serve to enhance your brand, generate sales, and disseminate corporate information.
Source: Social Media Today – The world’s best thinkers on social media
A personal page should be exactly that—personal—and reserved for friends and family. In other words, avoid letting everyone into your home. Doing so is not only potentially dangerous, but could also have harmful repercussions. A business page should be reserved for business—nothing more, nothing less. It should serve to enhance your brand, generate sales, and disseminate corporate information.
Source: Social Media Today – The world’s best thinkers on social media
It appears Facebook is giving the new Offers priority and pushing direct to fans News Feeds. The margarita offer I created in the example received 4x's more "Reach" than any other post I have done for that client. The "Engaged" and "Talking About This" figures are 2x's greater. Wow!
Source: Social Media Today – The world’s best thinkers on social media
