When putting together a social media campaign that is hung around Facebook there’s no formula as things change at such a pace that what would have worked six months ago probably isn’t even possible now. With our news feeds flooded with brands getting people to interact has evolved beyond sweepstake competitions and funny pictures of cats.
Source: Social Media Today – The world’s best thinkers on social media
Facebook Marketing
When you are done reading the news, simply close the list and start browsing your regular news feed. It seems like a great feature, so why aren’t more Facebook users taking advantage of lists? I have 3 theories.
Source: Social Media Today – The world’s best thinkers on social media
And then yesterday I find out Facebook purchased them for a billion dollars, and I started wondering why. Let’s go through all the reasons I heard and see if any of them make any sense.
Source: Social Media Today – The world’s best thinkers on social media
The Instagram acquisition is a no-brainer; the Timeline format was made mandatory early this month which hints the direction where Facebook is headed to – visual engagement.
Source: Social Media Today – The world’s best thinkers on social media
Facebook may be purchasing Instagram for $ 1billion in order to control the discussion that's emerging around visual curation of content.
Source: Social Media Today – The world’s best thinkers on social media
If there’s one thing I’ve noticed in social media and more specifically in business to business sales, it’s that employees of a company may create a Facebook Fan Page, but the president is not aware of it! In the last 6 months alone, I’ve noticed about 4 cases in my city (Vancouver, BC.)
Source: Social Media Today – The world’s best thinkers on social media
