Can you imagine a world without Facebook? As far fetched as that may seem right now, maybe it's time you did some imagining..
Source: Social Media Today – The world’s best thinkers on social media
Facebook Marketing
The first goal of internet marketing is getting people’s attention. But there’s too much noise today. And it’s only getting worse. Your potential customers have thousands of things to pay attention to. And their Twitter Stream or Facebook News Feed is already full of other alternatives to your product or service. The problem is that companies want to rush in to the tools and tactics of social media, without giving much thought to their overall strategy.
Source: Social Media Today – The world’s best thinkers on social media
Facebook has completed renovations on its Facebook for Business website with the intention of helping small businesses grow their influence on the social networking site. The changes are geared to encourage small to midsized businesses to advertise on Facebook, but even if you’re not purchasing ads there are still a lot of useful tips and tutorials.
Source: Social Media Today – The world’s best thinkers on social media
Communities ignore the wishes of their user base (Digg) at their peril. But communities of users are not the same as customers paying for a defined outcome with the product or service. The dynamics of this relationship can be obscured, usually on the part of the user, as Mark Suster notes on his blog. If you want proof that you are not a customer, just try phoning Facebook or Twitter.
Source: Social Media Today – The world’s best thinkers on social media
Virtual bagels aside, metrics do matter. And Facebook 'likes' don't necessarily mean your Facebook marketing is going over bigtime.
Source: Social Media Today – The world’s best thinkers on social media
Joel Helbling stopped by the office on Friday for a great lunch where we chatted on a number of topics. Joel quoted someone who said that, as a social media company, you have to decide what your product is… the people or the platform. Many people (myself included) look at the valuations of a platform like Facebook and think it’s the biggest bubble in history.
Source: Social Media Today – The world’s best thinkers on social media
