As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us feeling empowered. Thank you Facebook for giving these to us. For free. (Hint hint, nudge nudge Twitter).
Source: Social Media Today – The world’s best thinkers on social media
Rather than focus on selling cars on Facebook, the brand should have looked at how to connect with its best advocates to influence purchase behavior across the social graph.
Source: Advertising Age – Latest News
Facebook is testing a new design for its self-serve ad tool that presents users with a list of pages, apps and other potential ad destinations they’re connected to.
The social network has been experimenting with designs and features of its ad tool in order to make it more intuitive and useful for less experienced advertisers. Although Facebook introduced a number of new options for large advertisers earlier this year, the company also seems to be trying to do more to support the small- to medium-sized businesses who want to advertise on the site.
The latest design, seen above, includes icons and names of all the Facebook objects for which a user has admin privileges. There is also a new “Getting Started” sidebar module with sample ad destinations. Previously, this first step simply included an empty search box called “Destination,” as seen below. The new design is likely to help users find what they want to advertise more quickly. From there, the tool works basically the same as we covered in our walkthrough here. Overall, the tool presents Facebook advertising in easier-to-understand terms and simplifies the steps to starting a new campaign.
Source: Inside Facebook
Facebook priced its initial public offering at $ 38 per share, which is at the high end of the range it proposed on Tuesday. The price will raise $ 16 billion for the company and the social network a valuation over $ 100 billion.
The company plans to list 421.2 million shares of its common stock on the Nasdaq on Friday under the symbol FB. Facebook is offering 180 million of its shares. The remainder of the shares come from existing stockholders — a number of whom decided Wednesday to sell a greater proportion of their shares. Additionally, underwriters have the option to purchase up to 63.18 million additional shares of Class A common stock to cover over-allotments, which they are expected to sell based on demand seen during Facebook’s roadshow.
The IPO will be largest ever for a technology company and the third largest overall in the U.S., behind Visa and General Motors.
Read the rest on our sister site, Inside Facebook.
Source: Inside Social Games
Tumblr is a blogging platform that lets people post content – including images, videos, links and audio – to their tumblelog, a short-form blog. Tumblr integrated Open Graph into their web and mobile apps to make it easy for people to post Tumblr content to their timelines.
 Tumblr web app |
 Tumblr mobile app |
What Tumblr Does Well
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Tumblr associates a photo with each post published to timeline and news feed, creating more attractive stories for friends.
Tumblr uses the message property for personal messages on the Post, Reblog and Reply actions to show more relevant content to friends. |
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| Tumblr provides clear messaging about what activity is posted to timeline and simple controls to help users determine what is shared on Facebook. |
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Implementation Profile
Actions – Objects
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Aggregations
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Result
Since launching with Open Graph in April, Tumblr has seen referral traffic from Facebook increase by more than 2.5x.
Source: Facebook Developer Blog
The Inside Network Job Board is dedicated to providing you with the best job opportunities across social and mobile application platforms. Here are this week’s highlights from the Inside Network Job Board, including positions at: SponsorPay, Warner Bros, High 5 Games, Kellen Company, Fiveonenine Games, Sociable Labs, King.com, TinyCo, Wooga, Machine Zone, GameHouse, Ryzing, Sneaky Games, IMVU, PopCap Games and SoJo Studios.
- Integration Engineer
- Senior Mobile Ad Sales Manager
- Mobile Developer Relations Manager
- Business Analyst- Digital Games
- Associate Product Manager, Digital Games
- Director, Audience Insights
- Social Media Analyst
- Communications Specialist
- Director of Monetization
- Social Interaction Designer
- Senior Producer, Skillgames
- Hadoop Developer/Engineer
- Game Artist
- Senior Producer, Social Games
- Business Developer
- Business Intelligence Developer
- Game Artist Malm
- Game Artist Mobile
- Game Programmer
- Game Developer
- Graphic Designer – Vanadisplan
- Graphic Designer – Malm
- IT Technical Recruiter
- Java Developer
- Product Manager
- Senior Systems Developer
- Awesome 3D Artist
- System Administrator
- Tools Programmer
- Senior Producer, Skillgames
- Hadoop Developer/Engineer
- Game Artist
- Senior Producer, Social Games
- Backend Engineer
- C++ Game Engineer
- Game Improvement Specialist
- Localization QA Analyst
- Marketing Manager
- Player Experience Manager
- Product Manager – Bubble Island
- Senior Graphics Engineer
- Lead Software Development Engineer
- AS3 Flash Developer
- Programmer
- Senior Program Manager
- Lead Animator
- Technical Marketing Campaign Manager
- Mobile Games Lead (PM/Design)
Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers and executives in the Facebook Platform and social gaming industry today.
Source: Inside Facebook
